Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination. Viceroy’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C., St. Lucia, and Portugal’s Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026.

Location

Viceroy Hotels Corporate Office - New York

Overview

We are seeking a Senior Brand Director to join our brand marketing team at Viceroy. This role is a senior strategic leader responsible for shaping, stewarding, and activating the Viceroy brand globally. The ideal candidate is a seasoned brand leader with a proven track record developing and executing brand strategy for lifestyle or luxury brands, ideally within hospitality or adjacent cultural categories.

This leader will drive world‑class brand storytelling, oversee PR and communications strategy, and build high‑impact strategic partnerships that reinforce Viceroy’s position in modern luxury hospitality. The Sr. Brand Director will serve as a cross‑functional connector, partnering closely with Operations, Design, Digital, Integrated Marketing, Sales, Development, and Property teams to ensure brand integrity and alignment. The Senior Brand Director will report into SVP Brand Marketing & Wellness.

Overview

This individual will oversee the evolution and implementation of Viceroy’s refreshed global brand identity, ensuring alignment across portfolio marketing, guest experience, communications, and property-level execution. The role requires a strong command of brand architecture, storytelling, and experience design—translating strategic vision into cohesive, high-impact expressions across all touchpoints.

A core component of this role will be driving global brand campaigns and leading the development of creative platforms that elevate awareness, deepen emotional engagement, and strengthen Viceroy’s positioning in modern luxury. The Sr. Brand Director will also oversee PR strategy and lead strategic partnerships that bring cultural relevance, guest value, and brand differentiation to life.

Success in this role requires a unique blend of strategic clarity, creative excellence, operational partnership, and cross‑functional leadership. The ideal candidate will be adept at navigating the intersection of brand strategy and guest experience, ensuring that Viceroy’s brand pillars and refreshed identity are consistently expressed—from digital channels to on‑property moments to global communications. This individual will thrive in a fast‑paced, collaborative environment and excel at translating brand vision into inspiring, scalable, and meticulously executed programs that resonate with discerning global travelers.

Responsibilities

General Responsibilities include but are not limited to:

Brand Strategy & Stewardship

Lead the rollout of Viceroy’s global brand strategy in alignment with corporate vision and commercial goals.
Own and operationalize the refreshed brand identity across all touchpoints—design, marketing, digital, guest experience, property openings, and communications.
Build and manage a comprehensive brand governance framework, ensuring consistency and quality across the global portfolio.
Work closely with Marketing, Digital, Sales, Operations, Design, and Development to ensure cohesive brand execution.
Present brand strategy and performance updates to senior leadership, and influence decision‑making across the organization.

Brand Experience & Portfolio Activation

Translate brand strategy into actionable guest experience standards that differentiate the brand and drive guest satisfaction and loyalty.
Collaborate closely with Operations leadership to embed brand behaviors, rituals, service cues, and cultural elements across all properties.
Oversee property brand onboarding and support GM and property teams in executing brand programming, amenities, and signature experiences.

Campaign Development & Creative Excellence

Lead the development of annual brand campaigns and creative platforms that drive awareness, desire, and brand heat.
Manage agency relationships, creative partners, and content production from brief through execution.
Ensure all storytelling reflects Viceroy’s brand voice, tone, and aesthetic at the highest level of craft.

PR, Communications & Thought Leadership

Oversee global PR strategy to elevate Viceroy’s brand visibility, positioning, and executive thought leadership.
Manage PR agencies, ensuring alignment with business priorities and brand strategy.

Organic Social Media

Oversee the global organic social strategy, ensuring content consistently reflects Viceroy’s brand voice, aesthetic, and refreshed identity.
Manage team (agency or contract‑based) in planning and publishing of social content across key platforms, identifying cultural moments and storytelling opportunities that elevate relevance and engagement.
Partner with Creative, PR, and property teams to source and curate high‑quality content that brings campaigns, partnerships, and brand‑led programming to life.

Strategic Partnerships & Brand‑Led Programming

Develop and manage high‑impact partnerships that enhance the guest experience, elevate brand equity, and drive cultural relevance.
Identify, evaluate, and negotiate partnership opportunities across key categories including wellness, fashion, design, culinary, and more.
Lead partner integrations across digital, on‑property, and experiential channels.
Concept, develop, and oversee brand‑led programming that brings Viceroy’s brand pillars to life through signature experiences, seasonal moments, and portfolio‑wide initiatives.
Partner with Operations to execute scalable programming frameworks that strengthen differentiation and drive guest engagement.

Qualifications

Desired Qualifications

8–12+ years of brand leadership experience in hospitality, luxury lifestyle, consumer brands, or related categories.
Proven experience leading brand strategy, identity systems, and integrated marketing campaigns.
Strong background in PR/communications management and partnership development.
Experience leading cross‑functional teams and managing agencies/partners.
Global brand experience is a strong plus; hospitality experience preferred but not mandatory if supported by lifestyle/luxury sector expertise.
Deep understanding of brand building, storytelling, and consumer behavior.
Strong strategic thinker able to translate vision into actionable plans.
Highly creative with a sharp aesthetic sensibility.
Exceptional communication, presentation, and stakeholder management skills.
Comfortable operating at both the strategic and executional levels.
Collaborative, curious, culturally aware, and passionate about shaping modern luxury experiences.

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Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination. Viceroy's portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C., St. Lucia, and Portugal's Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026.\nLocation

Hyatt Centric Santa Monica\nOverview

The Sales/Catering Coordinator is responsible for clerical, administrative, marketing materials, and other duties to assist in the smooth operation of Sales/Catering. He/she is also responsible for providing attentive, courteous and efficient service to all guests.\nResponsibilities

This critical role is responsible for supporting the sales and catering teams, at Hyatt Centric Delfina in Santa Monica. Duties of this role will be dynamic, but the overriding goal will be to ensure that the sales team is communicating with other operating departments in an efficient and effective manner, any and all details of sales generated groups and events. Candidates must possess a high level of maturity and composure, particularly while engaging with hotel clients, and a strong attention to detail.\nResponsibilities include but are not limited to:\nServe as the point of contact for clients and communicate with them by phone and email to respond to questions and requests\nResponsible for coordinating internally with the sales & marketing team.\nGenerating reports, preparing proposals, collections details, and coordinating with clients & suppliers.\nAssist sales team by managing schedules, filing important documents, and communicating relevant information.\nArrange and coordinate meetings, events, and any appointments.\nInteraction with client in regards to leads, hotel needs and client travel.\nMeets with clients in the absence of the Director of Sales or Sales Managers to effectively and professionally convey details of the sale to the client.\nPerform hotel site tours with potential clients.\nMonitor, screen, respond to and distribute incoming communications.\nCreate and manage Company and Travel Agent profiles on the property management system.\nFile and retrieve documents and reference materials.\nConduct research and collect data to prepare reports and documents.\nUtilizes efficient sales strategy for the maximization of hotel revenue.\nCoordinates necessary arrangements with vendors relating to sales.\nEstablishes strong relationships with vendors to ensure maximization of hotel revenue.\nEnsures all documents produced by the Sales Department (i.e., BEO's, contracts, rooming lists, proposals) are completed accurately and on time.\nRespond to complaints from customers and give after-sales support when requested.\nEnsure the adequacy of sales-related equipment or material are available at all times.\nRecognize opportunities to maximize revenue opportunities by up-selling and offering enhancements to create outstanding guest satisfaction for the hotel group\nHave a comprehensive knowledge of all operational departments within the hotel; guest services, reservations, housekeeping, audio visual, switchboard, accounting, restaurants, bars, and engineering\nKnow meeting room setups and capabilities\nOther duties as assigned by Director of sales or the management.\nQualifications

High School diploma or equivalent required and/or experience in a hotel or a related field preferred.\nAt least 3 to 5 years of progressive experience in a hotel or related field preferred.\nCollege course work in related field helpful.\nComputer knowledge/skills required.\nFlexible and long hours sometimes required.\nLight work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Maintain a warm and friendly demeanor at all times.\nMust be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.\nMust be effective at listening to, understanding, and clarifying concerns raised by employees and guests.\nMust be able to multitask and prioritize departmental functions to meet deadlines.\nApproach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.\nAttend all hotel required meetings and trainings.\nMaintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.\nMaintain high standards of personal appearance and grooming, which includes wearing the proper uniform and nametag.\nComply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.\nMaximize efforts towards productivity, identify problem areas and assist in implementing solutions.\nMust be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.\nMust be able to understand and apply complex information, data, etc. from various sources to meet appropriate objectives.\nMust be able to cross-train in other hotel related areas.\nMust be able to maintain confidentiality of information.\nMust be able to show initiative, including anticipating guest or operational needs.\nPerform other duties as requested by management.

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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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