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Wine Ambassador

Robert Craig Winery, Napa, CA, United States


Robert Craig Winery | Napa Valley, CA

Full‑Time and Part‑Time Opportunities Available

Reports to: Director of Sales and Experience

About Robert Craig Winery Robert Craig Winery is a Napa Valley producer focused on mountain‑grown Cabernet Sauvignon, with deep roots on Howell Mountain. Our Downtown Napa Tasting Salon offers a refined, unhurried space where guests connect with our wines and our team.

We are a small, collaborative, and performance‑driven team focused on delivering exceptional experiences and driving meaningful results.

Role Overview We are seeking a polished, sales‑driven Wine Ambassador to deliver an exceptional guest experience while driving direct‑to‑consumer revenue, wine club growth, and repeat visitation.

This is not a traditional hospitality role. Every tasting is an opportunity to build a collector, deepen loyalty, and generate sales.

Success in this role is measured by sales performance, wine club conversion, and customer retention.

Key Responsibilities Sales and Guest Experience

Drive wine sales and wine club conversions

Confidently guide purchasing decisions and close sales

Build long‑term customer relationships

Outreach and Brand Representation

Develop relationships with concierges, hotels, and local partners

Generate referrals and new visitation

Represent the winery at events as needed

Operations and CRM

Execute daily tasting room operations

Monitor inventory and maintain presentation standards

Capture guest data and execute follow‑up outreach

Events and Hospitality

Support winery events, private tastings, and club releases

Manage guest flow and deliver high‑level service

Resolve guest needs with professionalism

Qualifications

2+ years in sales, hospitality, or luxury retail

Proven ability to meet or exceed sales goals

Strong communication and relationship‑building skills

Napa Valley wine knowledge preferred

CRM and POS experience a plus

WSET or sommelier certification is a plus

Physical Requirements Ability to stand for extended periods and lift up to 40–50 pounds.

Why Robert Craig Winery A focused, high‑quality Napa Valley brand with a growing DTC program where your performance directly impacts results.

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