Marketing Analyst
Waupaca Foundry, Inc., Waupaca, WI, United States
Waupaca Foundry, Inc. is North America’s leading supplier of iron castings and has a history of innovation with a legacy of product quality. Waupaca Foundry employs approximately 4,400 people company-wide.
Waupaca Foundry is committed to relentless improvement, forward-thinking sustainability initiatives, and providing a reliable experience to the millions who use our castings every day. Our goal is to employ individuals who take pride in their work within a culture of continual innovation.
Waupaca Foundry is proud to be an employer of choice for those driven and skilled individuals seeking rewarding careers by producing top quality castings.
You will be right at home at Waupaca Foundry.
Job Summary Execute Waupaca Foundry’s daily digital business-to-business marketing and corporate communications activities to advance the Waupaca Foundry “Brand” awareness and marketplace position.
Principal Duties and Responsibilities
Implement and facilitate annual digital marketing/communications plan for Waupaca that supports and facilitates development and implementation of industry and customer-specific marketing and communication plans.
Development and execution of brand alignment and lead generation strategy to guide and drive customers (current and unknown alike) through the lead generation marketing funnel (awareness, consideration, quote request and PO).
Lead (with support of 3rd party marketing vendors) the marketing distribution channels: events and trade shows, website and related digital marketing, internal/external communications, social media, email, etc.
Lead, organize and participate in the following external events: industry and customer exhibits, industry trade show participation, marketing and communications seminars.
Manage/lead all sales related company communications (internal/external).
Report marketing effort performance to Director of sales operations of lead generation and marketing/communication activities for growth and impact of efforts, brand awareness and market position.
Support sales/operations as needed and or required (i.e., presentations, communications, etc.).
This is not an exhaustive list of duties or functions and may not necessarily comprise all of the essential functions for purposes of the ADA.
Education/Experience Requirements
Bachelors, Associates or experience in related field.
3-5 years experience working in a manufacturing setting preferred.
Possess excellent people skills in working with all levels of employees.
Excellent computer skills and proficiency with Microsoft Office suite and Lotus Notes.
Strong verbal, written and interpersonal communication skills.
Superior time management and problem solving skills.
Must be highly organized and able to multi-task.
Timeliness and accuracy are essential.
Detail oriented.
Basic foundry practice understanding.
Strong interpersonal and teamwork skills.
Benefits
Short and long term disability
Life insurance
401(k)
Employer funded retirement plan
Paid vacations/holidays
Wellness program
Fitness membership
Employee assistance program (EAP)
Waupaca Foundry is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Persons with a disability needing assistance with the application process, please contact Human Resources at Phone: 715-258-6611 or Email: HR@waupacafoundry.com.
If selected for consideration, candidates must successfully complete a selection process that includes interviews, reference check/verification, and a pre-employment drug screen.
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Waupaca Foundry is committed to relentless improvement, forward-thinking sustainability initiatives, and providing a reliable experience to the millions who use our castings every day. Our goal is to employ individuals who take pride in their work within a culture of continual innovation.
Waupaca Foundry is proud to be an employer of choice for those driven and skilled individuals seeking rewarding careers by producing top quality castings.
You will be right at home at Waupaca Foundry.
Job Summary Execute Waupaca Foundry’s daily digital business-to-business marketing and corporate communications activities to advance the Waupaca Foundry “Brand” awareness and marketplace position.
Principal Duties and Responsibilities
Implement and facilitate annual digital marketing/communications plan for Waupaca that supports and facilitates development and implementation of industry and customer-specific marketing and communication plans.
Development and execution of brand alignment and lead generation strategy to guide and drive customers (current and unknown alike) through the lead generation marketing funnel (awareness, consideration, quote request and PO).
Lead (with support of 3rd party marketing vendors) the marketing distribution channels: events and trade shows, website and related digital marketing, internal/external communications, social media, email, etc.
Lead, organize and participate in the following external events: industry and customer exhibits, industry trade show participation, marketing and communications seminars.
Manage/lead all sales related company communications (internal/external).
Report marketing effort performance to Director of sales operations of lead generation and marketing/communication activities for growth and impact of efforts, brand awareness and market position.
Support sales/operations as needed and or required (i.e., presentations, communications, etc.).
This is not an exhaustive list of duties or functions and may not necessarily comprise all of the essential functions for purposes of the ADA.
Education/Experience Requirements
Bachelors, Associates or experience in related field.
3-5 years experience working in a manufacturing setting preferred.
Possess excellent people skills in working with all levels of employees.
Excellent computer skills and proficiency with Microsoft Office suite and Lotus Notes.
Strong verbal, written and interpersonal communication skills.
Superior time management and problem solving skills.
Must be highly organized and able to multi-task.
Timeliness and accuracy are essential.
Detail oriented.
Basic foundry practice understanding.
Strong interpersonal and teamwork skills.
Benefits
Short and long term disability
Life insurance
401(k)
Employer funded retirement plan
Paid vacations/holidays
Wellness program
Fitness membership
Employee assistance program (EAP)
Waupaca Foundry is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Persons with a disability needing assistance with the application process, please contact Human Resources at Phone: 715-258-6611 or Email: HR@waupacafoundry.com.
If selected for consideration, candidates must successfully complete a selection process that includes interviews, reference check/verification, and a pre-employment drug screen.
#J-18808-Ljbffr