Divisional Marketing Manager (m/f/d) Finance
SAP Fioneer, New Bremen, OH, United States
Overview
As Divisional Marketing Manager, Finance, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a senior, hands‑on role that combines strategic leadership with operational execution to empower Divisional Sales and build and deliver full‑funnel marketing programs that generate demand and support divisional revenue goals.
You will collaborate closely with a centralized global marketing team (specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR), to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable pipeline growth.
Key Responsibilities
Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales
Create clear solution positioning and high‑quality assets such as playbooks, presentations, webpages, brochures, videos, and one‑pagers to support awareness, consideration, and sales engagement
Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data
Build and run full‑funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account‑based marketing) approaches in partnership with agencies
Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions
Requirements
At least 5 years of B2B marketing or sales experience within the financial services industry – ideally banking, insurance, or fintech
Proven ability to market to CFOs and senior Finance decision‑makers, with a strong track record in sales enablement and translating complex product capabilities into clear value
C2‑level fluency in German and English to confidently create, review, and refine customer‑facing content and campaigns
Strong execution skills with a structured, systematic approach to project management, able to manage multiple initiatives in a fast‑paced environment
Collaborative mindset, excellent communication skills, and enthusiasm for partnering closely with Go‑to‑Market teams while bringing creativity and initiative to your work
Benefits
Benefit from a flexible work environment that encourages creativity, encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.
#J-18808-Ljbffr
As Divisional Marketing Manager, Finance, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a senior, hands‑on role that combines strategic leadership with operational execution to empower Divisional Sales and build and deliver full‑funnel marketing programs that generate demand and support divisional revenue goals.
You will collaborate closely with a centralized global marketing team (specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR), to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable pipeline growth.
Key Responsibilities
Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales
Create clear solution positioning and high‑quality assets such as playbooks, presentations, webpages, brochures, videos, and one‑pagers to support awareness, consideration, and sales engagement
Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data
Build and run full‑funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account‑based marketing) approaches in partnership with agencies
Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions
Requirements
At least 5 years of B2B marketing or sales experience within the financial services industry – ideally banking, insurance, or fintech
Proven ability to market to CFOs and senior Finance decision‑makers, with a strong track record in sales enablement and translating complex product capabilities into clear value
C2‑level fluency in German and English to confidently create, review, and refine customer‑facing content and campaigns
Strong execution skills with a structured, systematic approach to project management, able to manage multiple initiatives in a fast‑paced environment
Collaborative mindset, excellent communication skills, and enthusiasm for partnering closely with Go‑to‑Market teams while bringing creativity and initiative to your work
Benefits
Benefit from a flexible work environment that encourages creativity, encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.
#J-18808-Ljbffr