Field Marketing Manager
Mintlify, San Francisco, CA, United States
Responsibilities
Event strategy and planning: building an event calendar from scratch, balancing trade shows, hosted events, partner events, and webinars based on business priorities and budget.
Managing contracts, logistics, vendor relationships, booth design, and on‑site execution. Knows what can go wrong and plans for it, driving things forward without waiting for perfect information or approvals. Cross‑functional coordination: can create clear event briefs, assign responsibilities across teams, and keep complex multi‑stakeholder projects on track.
Can design pre‑event campaigns, audience segmentation, and post‑event nurture workflows that maximize pipeline from each event.
Building strong relationships with sales leadership, partner teams, product marketing, and external vendors—earning influence through reliability and results.
Operational excellence with strategic thinking. Can handle the logistics of shipping booth materials while also thinking about which events will drive the most pipeline next quarter. Comfortable toggling between tactical execution and strategic planning.
Qualifications
4‑7 years in field marketing, event marketing, or demand generation with a significant events component, with at least 2 years at a B2B SaaS company.
Data‑driven decision making. Does not just run events because "we always go to this conference." Uses pipeline data, lead quality analysis, and cost‑per‑lead metrics to inform event selection and investment. Can push back on events that don’t align with strategy, work with sales team to align events with goals, and can clearly communicate event ROI (or lack thereof) to leadership.
Experience personally owning the full lifecycle of events, from strategy and budget to logistics and post‑event analysis. Not just someone who "helped with" events but someone who ran them.
CRM and marketing automation proficiency: comfortable setting up event campaigns, tracking leads, and building attribution reports. Does not need to be an admin but can work independently in the tools.
Ability to remain calm under pressure and troubleshoot quickly.
Bonus points: Experience working at a Seed‑>Series B startup, particularly in the devtools space and can understand the constraints of building a function without an established process or large team. Familiarity with webinar platforms and virtual event production. Experience with ABM (account‑based marketing) event strategies. Graphic design or creative direction skills for booth and event collateral. Experience with public speaking or moderating panel discussions.
Benefits
Competitive compensation and equity
20 days paid time off every year
401k or RRSP
$420/mo wellness stipend
100% coverage for Health, dental, vision
Free Ubers to and from work
Free lunch and dinners
Annual team offsite (previously went to Alaska, Hawaii)
Compensation
Compensation Range: $180K - $220K
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Event strategy and planning: building an event calendar from scratch, balancing trade shows, hosted events, partner events, and webinars based on business priorities and budget.
Managing contracts, logistics, vendor relationships, booth design, and on‑site execution. Knows what can go wrong and plans for it, driving things forward without waiting for perfect information or approvals. Cross‑functional coordination: can create clear event briefs, assign responsibilities across teams, and keep complex multi‑stakeholder projects on track.
Can design pre‑event campaigns, audience segmentation, and post‑event nurture workflows that maximize pipeline from each event.
Building strong relationships with sales leadership, partner teams, product marketing, and external vendors—earning influence through reliability and results.
Operational excellence with strategic thinking. Can handle the logistics of shipping booth materials while also thinking about which events will drive the most pipeline next quarter. Comfortable toggling between tactical execution and strategic planning.
Qualifications
4‑7 years in field marketing, event marketing, or demand generation with a significant events component, with at least 2 years at a B2B SaaS company.
Data‑driven decision making. Does not just run events because "we always go to this conference." Uses pipeline data, lead quality analysis, and cost‑per‑lead metrics to inform event selection and investment. Can push back on events that don’t align with strategy, work with sales team to align events with goals, and can clearly communicate event ROI (or lack thereof) to leadership.
Experience personally owning the full lifecycle of events, from strategy and budget to logistics and post‑event analysis. Not just someone who "helped with" events but someone who ran them.
CRM and marketing automation proficiency: comfortable setting up event campaigns, tracking leads, and building attribution reports. Does not need to be an admin but can work independently in the tools.
Ability to remain calm under pressure and troubleshoot quickly.
Bonus points: Experience working at a Seed‑>Series B startup, particularly in the devtools space and can understand the constraints of building a function without an established process or large team. Familiarity with webinar platforms and virtual event production. Experience with ABM (account‑based marketing) event strategies. Graphic design or creative direction skills for booth and event collateral. Experience with public speaking or moderating panel discussions.
Benefits
Competitive compensation and equity
20 days paid time off every year
401k or RRSP
$420/mo wellness stipend
100% coverage for Health, dental, vision
Free Ubers to and from work
Free lunch and dinners
Annual team offsite (previously went to Alaska, Hawaii)
Compensation
Compensation Range: $180K - $220K
#J-18808-Ljbffr