Digital Marketing Specialist (PPC-Focused Growth Role)

Overview Sixth City Marketing is seeking a highly motivated Digital Marketing Specialist with foundational experience in Paid Search (PPC) and a strong interest in growing into a full-time PPC Strategist role. This is an excellent opportunity for someone who has hands-on exposure to Google Ads and wants to deepen their expertise, while also contributing to broader digital marketing efforts such as content creation, SEO support, and social media. This is a full-time, hybrid work position. You’ll work closely with our PPC and SEO teams to execute strategies that drive traffic, leads, and revenue for our clients, while building a clear path toward a dedicated PPC role as our client base grows. Key Responsibilities PPC & Paid Media Support (Primary Growth Focus) Assist in the execution and optimization of paid search campaigns (primarily Google Ads) Conduct keyword research, write ad copy, and support campaign builds Monitor campaign performance and identify optimization opportunities Analyze data and provide insights to improve performance against client goals Support strategists in reporting, pacing, and ongoing campaign management Digital Marketing & Content Support (Current Core Workload) Write and edit content for websites, blogs, and social media Conduct industry and competitor research to inform strategy Support SEO initiatives including on-page optimization and link building Update website content via CMS platforms such as WordPress (training provided) Assist with social media content creation and scheduling Work collaboratively with PPC strategists, SEO specialists, and account managers Help execute marketing strategies aligned with client goals Stay up to date on trends in PPC, SEO, and digital marketing What We’re Looking For We’re looking for someone who is early in their career but not starting from scratch in PPC - someone who has had exposure and wants to specialize. Required Skills & Experience 1–3 years of experience in digital marketing, internships included Hands-on exposure to Google Ads (campaign builds, keyword research, or optimization) Strong writing skills (blog, web, or ad copy) Excellent attention to detail and organization Ability to manage multiple tasks and projects simultaneously Strong analytical mindset and interest in performance data Nice to Have Experience in an agency environment Familiarity with SEO tools and concepts Exposure to other paid platforms (Microsoft Ads, Meta, LinkedIn) Experience with WordPress or other CMS platforms Growth Opportunity (What Makes This Role Unique) This role is designed as a career pathway into a full-time PPC Strategist position . As our PPC client base grows, this individual will: Take on more campaign ownership Transition into strategy development Move toward a fully dedicated PPC role Qualifications Bachelor’s degree in marketing, communications, journalism, or related field Strong written and verbal communication skills Demonstrated interest in paid media and digital marketing How to Apply If you’re excited about building a career in PPC while gaining experience across digital marketing channels, we’d love to hear from you. #J-18808-Ljbffr