Social Media Manager
Gray Malin, California, MO, United States
Overview For nearly 15 years, Gray Malin has transformed an artistic vision into one of the most recognizable lifestyle brands in modern design. What began with Gray selling photographic prints at the Fairfax flea market evolved into a global business anchored in his signature aerial photography — joyful, escapist imagery captured from helicopters above the world’s most iconic destinations.
The brand’s ethos, “Make Every Day a Getaway,” has resonated deeply, driving the success of bestselling coffee-table books, high-impact collaborations (Janie & Jack, Ruggable, Mackenzie-Childs), and a fast-growing catalog of fine art and pattern-based home products that elicit joy and entertainment.
Today, Gray Malin blends high-end artistry with broad accessibility, reaching customers through DTC, partnerships, and an engaged social community. With a rich archive, strong brand love, and expanding product vision, the company is poised for its next chapter of lifestyle growth and commercial scale.
About Gray Malin
For nearly 15 years, Gray Malin has transformed an artistic vision into one of the most recognizable lifestyle brands in modern design. What began with Gray selling photographic prints at the Fairfax flea market evolved into a global business anchored in his signature aerial photography — joyful, escapist imagery captured from helicopters above the world’s most iconic destinations.
The brand’s ethos, “Make Every Day a Getaway,” has resonated deeply, driving the success of bestselling coffee-table books, high-impact collaborations (Janie & Jack, Ruggable, Mackenzie-Childs), and a fast-growing catalog of fine art and pattern-based home products that elicit joy and entertainment.
Today, Gray Malin blends high-end artistry with broad accessibility, reaching customers through DTC, partnerships, and an engaged social community. With a rich archive, strong brand love, and expanding product vision, the company is poised for its next chapter of lifestyle growth and commercial scale.
Why This Role Matters
This role sits at the heart of how our brand shows up in the world.
As Social Media Manager, you will shape Gray Malin’s voice and presence across platforms, further building upon its highly engaged global community. Your focus will be on connection over conversion creating content that inspires, resonates, and brings people into the brand in a meaningful way.
What You’ll Do Lead Social Strategy & Growth
Own and execute Gray Malin’s organic social strategy across Instagram, TikTok, Pinterest, and Facebook
Focus on growing reach, engagement, and community quality across platforms
Identify trends, cultural moments, and platform opportunities to expand audience and relevance
Create Compelling, On-Brand Content
Own the full content creation process: concepting, capturing, filming, editing, and publishing visually engaging content—including short-form video (Reels, TikTok)—alongside writing compelling, on-brand copy
Translate the Gray Malin aesthetic into content that feels native to each platform
Partner with creative and marketing teams to bring fresh, innovative ideas to life
Build & Nurture Community
Actively engage with followers through comments, DMs, and conversations
Foster a strong sense of community and brand loyalty
Develop engagement strategies across audience segments including collectors, design professionals, and brand fans
Own the Content Calendar
Plan and manage a thoughtful, strategic content calendar across platforms
Balance evergreen storytelling, seasonal moments, and real-time content
Ensure consistency in brand voice, tone, and visual identity
Leverage Insights & Trends
Monitor performance and engagement metrics to understand what resonates
Provide weekly, monthly & quarterly reporting with insights and recommendations
Stay ahead of social trends and adapt quickly to keep the brand culturally relevant
Influencer & Collaboration Strategy
Identify and build relationships with creators, tastemakers, and brand partners
Execute collaborations, giveaways, and social activations that expand reach
User-Generated Content & Brand Advocacy
Source, curate, and amplify user-generated content
Integrate UGC into storytelling to deepen authenticity and connection
What We’re Looking For Must-Haves:
4–6+ years of social media experience, ideally within lifestyle, fashion, art or design
Proven ability to grow and engage a social audience organically
Deep understanding of platform nuances (Instagram, TikTok, Pinterest)
Strong creative instincts with a refined visual eye
Create, capture, edit, and execute visually engaging content across platforms
Excellent copywriting skills and ability to maintain a consistent brand voice
Experience using analytics to inform content and engagement strategies
Nice-to-Haves:
Experience working with influencers and creative collaborators
Background in content creation or production (photo/video)
Familiarity with tools like Dash Hudson, Curalate, or similar platforms
Comfort using AI tools (e.g., for content ideation, copy refinement, trend analysis, or workflow optimization) while maintaining a strong, original creative point of view
Passion for travel, interior design, and visual storytelling
What Sets You Apart
You understand that great social media is about how a brand makes people feel. You are deeply attuned to culture, visuals, and storytelling, and you know how to turn everyday content into moments that spark conversation and connection.
Apply on LinkedIn or submit resume to careers@graymalin.com
#J-18808-Ljbffr
The brand’s ethos, “Make Every Day a Getaway,” has resonated deeply, driving the success of bestselling coffee-table books, high-impact collaborations (Janie & Jack, Ruggable, Mackenzie-Childs), and a fast-growing catalog of fine art and pattern-based home products that elicit joy and entertainment.
Today, Gray Malin blends high-end artistry with broad accessibility, reaching customers through DTC, partnerships, and an engaged social community. With a rich archive, strong brand love, and expanding product vision, the company is poised for its next chapter of lifestyle growth and commercial scale.
About Gray Malin
For nearly 15 years, Gray Malin has transformed an artistic vision into one of the most recognizable lifestyle brands in modern design. What began with Gray selling photographic prints at the Fairfax flea market evolved into a global business anchored in his signature aerial photography — joyful, escapist imagery captured from helicopters above the world’s most iconic destinations.
The brand’s ethos, “Make Every Day a Getaway,” has resonated deeply, driving the success of bestselling coffee-table books, high-impact collaborations (Janie & Jack, Ruggable, Mackenzie-Childs), and a fast-growing catalog of fine art and pattern-based home products that elicit joy and entertainment.
Today, Gray Malin blends high-end artistry with broad accessibility, reaching customers through DTC, partnerships, and an engaged social community. With a rich archive, strong brand love, and expanding product vision, the company is poised for its next chapter of lifestyle growth and commercial scale.
Why This Role Matters
This role sits at the heart of how our brand shows up in the world.
As Social Media Manager, you will shape Gray Malin’s voice and presence across platforms, further building upon its highly engaged global community. Your focus will be on connection over conversion creating content that inspires, resonates, and brings people into the brand in a meaningful way.
What You’ll Do Lead Social Strategy & Growth
Own and execute Gray Malin’s organic social strategy across Instagram, TikTok, Pinterest, and Facebook
Focus on growing reach, engagement, and community quality across platforms
Identify trends, cultural moments, and platform opportunities to expand audience and relevance
Create Compelling, On-Brand Content
Own the full content creation process: concepting, capturing, filming, editing, and publishing visually engaging content—including short-form video (Reels, TikTok)—alongside writing compelling, on-brand copy
Translate the Gray Malin aesthetic into content that feels native to each platform
Partner with creative and marketing teams to bring fresh, innovative ideas to life
Build & Nurture Community
Actively engage with followers through comments, DMs, and conversations
Foster a strong sense of community and brand loyalty
Develop engagement strategies across audience segments including collectors, design professionals, and brand fans
Own the Content Calendar
Plan and manage a thoughtful, strategic content calendar across platforms
Balance evergreen storytelling, seasonal moments, and real-time content
Ensure consistency in brand voice, tone, and visual identity
Leverage Insights & Trends
Monitor performance and engagement metrics to understand what resonates
Provide weekly, monthly & quarterly reporting with insights and recommendations
Stay ahead of social trends and adapt quickly to keep the brand culturally relevant
Influencer & Collaboration Strategy
Identify and build relationships with creators, tastemakers, and brand partners
Execute collaborations, giveaways, and social activations that expand reach
User-Generated Content & Brand Advocacy
Source, curate, and amplify user-generated content
Integrate UGC into storytelling to deepen authenticity and connection
What We’re Looking For Must-Haves:
4–6+ years of social media experience, ideally within lifestyle, fashion, art or design
Proven ability to grow and engage a social audience organically
Deep understanding of platform nuances (Instagram, TikTok, Pinterest)
Strong creative instincts with a refined visual eye
Create, capture, edit, and execute visually engaging content across platforms
Excellent copywriting skills and ability to maintain a consistent brand voice
Experience using analytics to inform content and engagement strategies
Nice-to-Haves:
Experience working with influencers and creative collaborators
Background in content creation or production (photo/video)
Familiarity with tools like Dash Hudson, Curalate, or similar platforms
Comfort using AI tools (e.g., for content ideation, copy refinement, trend analysis, or workflow optimization) while maintaining a strong, original creative point of view
Passion for travel, interior design, and visual storytelling
What Sets You Apart
You understand that great social media is about how a brand makes people feel. You are deeply attuned to culture, visuals, and storytelling, and you know how to turn everyday content into moments that spark conversation and connection.
Apply on LinkedIn or submit resume to careers@graymalin.com
#J-18808-Ljbffr