Asset & Wealth Management, Social Media Marketing, Associate - Chicago
The Goldman Sachs Group, Chicago, IL, United States
About the Role As the Social Media Marketing Lead within Goldman Sachs Asset Management, you will be a strategic driver of our voice on social platforms. It is a leadership opportunity to shape how one of the world's most prestigious financial institutions engages with a global audience on social platforms.
Key Responsibilities Strategic Leadership : Develop and execute a comprehensive social media strategy for Goldman Sachs Asset Management to enhance brand equity and drive engagement on LinkedIn.
Content Orchestration : Lead the end-to-end creation of high-caliber social content regarding product launches, macroeconomic insights, and firm milestones. You will act as both a strategic editor and a creative visionary, collaborating with internal design agencies to produce premium visual assets.
Campaign Management : Oversee a social media calendar, ensuring alignment with the broader AWM global content strategy and sequencing posts for maximum impact.
Innovation & Digital Transformation : Spearhead initiatives to modernize social media practices, including the adoption of new formats (e.g., short-form video, interactive data visualization) and exploring emerging platforms and tools.
Data-Driven Optimization : Utilize advanced analytics to measure impact and sentiment. You will share actionable insights to senior leadership, continuously refining tactics based on performance data and industry benchmarks.
Risk & Governance : Navigate complex regulatory environments by collaborating closely with Legal, Compliance, and Media Relations to ensure all content aligns with requirements.
Stakeholder Management : Serve as a subject matter expert, advising senior investment professionals on personal branding and social media best practices to amplify the firm's thought leadership.
Skills & Experience we\'re looking for 4-8+ years of experience in social media marketing, digital strategy, or corporate communications, preferably within Financial Services, FinTech, or a highly regulated B2B industry.
Communication Excellence: Exceptional copywriting and editorial skills with the ability to distill technical investment concepts into engaging, "scroll-stopping" content for a sophisticated audience.
Market Fluency: An interest in financial markets and investments.
Analytical Rigor: Proficiency in social media tools (e.g. Sprinklr, Hootsuite, Sprout Social) and the ability to translate data into strategic pivots.
Organizational Navigational Skills: Proven track record of succeeding in a matrixed, global organization. You must be comfortable influencing senior stakeholders and managing multiple high-priority projects simultaneously.
Education: Bachelor\'s degree in marketing or communications, or a related field.
Salary Range The expected base salary for this Chicago, Illinois, United States-based position is $80000-$125000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.
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Key Responsibilities Strategic Leadership : Develop and execute a comprehensive social media strategy for Goldman Sachs Asset Management to enhance brand equity and drive engagement on LinkedIn.
Content Orchestration : Lead the end-to-end creation of high-caliber social content regarding product launches, macroeconomic insights, and firm milestones. You will act as both a strategic editor and a creative visionary, collaborating with internal design agencies to produce premium visual assets.
Campaign Management : Oversee a social media calendar, ensuring alignment with the broader AWM global content strategy and sequencing posts for maximum impact.
Innovation & Digital Transformation : Spearhead initiatives to modernize social media practices, including the adoption of new formats (e.g., short-form video, interactive data visualization) and exploring emerging platforms and tools.
Data-Driven Optimization : Utilize advanced analytics to measure impact and sentiment. You will share actionable insights to senior leadership, continuously refining tactics based on performance data and industry benchmarks.
Risk & Governance : Navigate complex regulatory environments by collaborating closely with Legal, Compliance, and Media Relations to ensure all content aligns with requirements.
Stakeholder Management : Serve as a subject matter expert, advising senior investment professionals on personal branding and social media best practices to amplify the firm's thought leadership.
Skills & Experience we\'re looking for 4-8+ years of experience in social media marketing, digital strategy, or corporate communications, preferably within Financial Services, FinTech, or a highly regulated B2B industry.
Communication Excellence: Exceptional copywriting and editorial skills with the ability to distill technical investment concepts into engaging, "scroll-stopping" content for a sophisticated audience.
Market Fluency: An interest in financial markets and investments.
Analytical Rigor: Proficiency in social media tools (e.g. Sprinklr, Hootsuite, Sprout Social) and the ability to translate data into strategic pivots.
Organizational Navigational Skills: Proven track record of succeeding in a matrixed, global organization. You must be comfortable influencing senior stakeholders and managing multiple high-priority projects simultaneously.
Education: Bachelor\'s degree in marketing or communications, or a related field.
Salary Range The expected base salary for this Chicago, Illinois, United States-based position is $80000-$125000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.
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