Email Marketing Specialist (Marketo, Remote, USA)

Overview Are you the go-to expert in Marketo? Are you excited by the opportunity to own and elevate an entire email marketing function? Are you looking for a highly visible, business-critical role where your expertise fills a key gap and drives immediate impact? The Email Marketing Specialist will take ownership of building and optimizing email campaigns and automated workflows that directly influence demand generation and customer engagement. This role offers the opportunity to shape email strategy, elevate performance through testing and insights, and become the central expert in a critical marketing automation platform. This marketing team at Vectorworks drives inbound demand and customer engagement by delivering targeted, data-driven marketing campaigns that directly support business growth. Responsibilities Build, test, and deploy email campaigns and automated workflows in Marketo Partner with campaign stakeholders to align on segmentation, timing, and strategy Analyze performance metrics and provide actionable recommendations for optimization Conduct A/B testing to improve subject lines, content, and send timing Ensure high-quality execution through rigorous QA and email calendar management Success Criteria Proven hands-on expertise in Marketo, including workflow creation and campaign execution High attention to detail with consistent accuracy in a fast-paced environment Ability to analyze campaign data and translate insights into measurable improvements Proactive communication and collaboration with cross-functional, remote teams Organized, adaptable, and continuously seeking ways to improve processes and performance Compensation Annual compensation in the range of 70,000 – 85,000 USD. Eligible for company performance bonuses. Salary offer is determined by evaluation of candidate skills and experience during the interview process based on the criteria outlined in the job advertisement above. Benefits 15 days of Paid Time Off (PTO) per year. At 5 years of employment this goes up to 20 days of PTO. 9 paid holidays and a holiday break for non-essential employees in December. 5 days of Volunteer Time Off 3 days of Summertime Leave 3.5% employer 401(k) contribution matching 4 weeks of paid Parental Leave Medical, Dental, Vision Short/Long Term Disability Pet Insurance Tuition Re-imbursement up to $5,250 per year Employee discount programs Equal Opportunity Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer. Notes: Women and minorities are encouraged to apply; individuals with a unique combination of skills are welcome to apply. #J-18808-Ljbffr