Sr. Event Marketing Manager, Selling Partner Communities (SPC)
Amazon, San Diego, CA, United States
Our vision for Selling Partner Communities in 2026 is to create the world's most trusted and vibrant seller community, where every interaction drives growth and strengthens partnerships.
We accomplish this vision with the following three objectives: build authentic communities that connect sellers with peers and experts who share their challenges and ambitions, revolutionize communications by launching AI‑powered personalized experiences that deliver what sellers need when they need it, and implement a feedback‑to‑action system demonstrating how seller voice shapes Amazon's evolution and reinforces our role as a trusted partner.
We are seeking a talented Sr. Product Marketing Manager to lead our event marketing efforts, which include our annual flagship conference, Accelerate, and other selling partner‑facing summits such as the New Seller Summit and the Seller Growth Summit. This role will be responsible for leading the marketing strategy and planning, driving in‑person attendance, overseeing segmentation and targeting strategies, and boosting virtual engagement before, during, and after the event. The ideal candidate will have a proven track record of driving successful marketing campaigns, especially through digital channels.
Responsibilities
Develop and execute comprehensive multi‑channel strategies across pre‑event, during‑event, and post‑event phases; drive registration and in‑person attendance through strategic initiatives, lead audience segmentation and targeting for customized messaging, and partner with channel teams to maximize virtual participation.
Own pacing toward registration and attendance goals across marketing channels; partner with channel marketers to optimize paid and organic channels, initiate test campaigns, lead experimentation roadmaps, and conduct A/B testing to improve effectiveness.
Define messaging frameworks and create engaging content for email, social, blog, and other channels; ensure consistent voice across touchpoints while tailoring content to audience segments.
Establish and report on success metrics, partnering with BI and analytics teams to build comprehensive dashboards; track performance across XBRs, analyze results, synthesize learnings, and make data‑driven decisions to prioritize initiatives.
Build year‑round community engagement and always‑on marketing strategies between events to maintain seller interest and participation throughout the annual cycle.
Collaborate cross‑functionally with product, technology, PR, Public Policy, and partner teams to identify opportunities, execute campaigns, and build marketing collateral; present strategies and results to VP‑level stakeholders and deliver executive‑level storytelling.
Operate in ambiguity to build new programs from scratch, establishing frameworks and processes for emerging event properties and marketing initiatives.
Basic Qualifications
6+ years of professional, non‑internship marketing experience.
Experience building, executing, and scaling cross‑functional marketing programs.
Experience delivering the execution of large‑scale project plans with multiple teams to support business goals.
Knowledge of analytics tools and web traffic reporting.
Experience presenting metrics and progress to senior leadership.
Bachelor’s degree in marketing, advertising, business or equivalent, or a Bachelor's degree.
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting.
MBA.
Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI‑generated outputs in a professional setting.
Experience identifying opportunities to integrate AI solutions into products and services to drive business value.
Experience in event marketing.
About the Team
Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better‑rounded Amazonian.
Equal Opportunity Employer
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Location & Compensation
USA, CA, San Diego – 142,800.00 – 193,200.00 USD annually
USA, VA, Arlington – 142,800.00 – 193,200.00 USD annually
USA, WA, Seattle – 142,800.00 – 193,200.00 USD annually
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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We accomplish this vision with the following three objectives: build authentic communities that connect sellers with peers and experts who share their challenges and ambitions, revolutionize communications by launching AI‑powered personalized experiences that deliver what sellers need when they need it, and implement a feedback‑to‑action system demonstrating how seller voice shapes Amazon's evolution and reinforces our role as a trusted partner.
We are seeking a talented Sr. Product Marketing Manager to lead our event marketing efforts, which include our annual flagship conference, Accelerate, and other selling partner‑facing summits such as the New Seller Summit and the Seller Growth Summit. This role will be responsible for leading the marketing strategy and planning, driving in‑person attendance, overseeing segmentation and targeting strategies, and boosting virtual engagement before, during, and after the event. The ideal candidate will have a proven track record of driving successful marketing campaigns, especially through digital channels.
Responsibilities
Develop and execute comprehensive multi‑channel strategies across pre‑event, during‑event, and post‑event phases; drive registration and in‑person attendance through strategic initiatives, lead audience segmentation and targeting for customized messaging, and partner with channel teams to maximize virtual participation.
Own pacing toward registration and attendance goals across marketing channels; partner with channel marketers to optimize paid and organic channels, initiate test campaigns, lead experimentation roadmaps, and conduct A/B testing to improve effectiveness.
Define messaging frameworks and create engaging content for email, social, blog, and other channels; ensure consistent voice across touchpoints while tailoring content to audience segments.
Establish and report on success metrics, partnering with BI and analytics teams to build comprehensive dashboards; track performance across XBRs, analyze results, synthesize learnings, and make data‑driven decisions to prioritize initiatives.
Build year‑round community engagement and always‑on marketing strategies between events to maintain seller interest and participation throughout the annual cycle.
Collaborate cross‑functionally with product, technology, PR, Public Policy, and partner teams to identify opportunities, execute campaigns, and build marketing collateral; present strategies and results to VP‑level stakeholders and deliver executive‑level storytelling.
Operate in ambiguity to build new programs from scratch, establishing frameworks and processes for emerging event properties and marketing initiatives.
Basic Qualifications
6+ years of professional, non‑internship marketing experience.
Experience building, executing, and scaling cross‑functional marketing programs.
Experience delivering the execution of large‑scale project plans with multiple teams to support business goals.
Knowledge of analytics tools and web traffic reporting.
Experience presenting metrics and progress to senior leadership.
Bachelor’s degree in marketing, advertising, business or equivalent, or a Bachelor's degree.
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting.
MBA.
Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI‑generated outputs in a professional setting.
Experience identifying opportunities to integrate AI solutions into products and services to drive business value.
Experience in event marketing.
About the Team
Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better‑rounded Amazonian.
Equal Opportunity Employer
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Location & Compensation
USA, CA, San Diego – 142,800.00 – 193,200.00 USD annually
USA, VA, Arlington – 142,800.00 – 193,200.00 USD annually
USA, WA, Seattle – 142,800.00 – 193,200.00 USD annually
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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