Performance Marketing Specialist

Job Overview Sweetwater, the nation's number one online retailer of music instruments and pro audio gear, is seeking a Performance Marketing Specialist to support the continued growth of our Marketing team. The role reports to the Director of Performance Marketing and will be responsible for assisting in the optimization and growth of digital marketing campaigns across multiple channels, including but not limited to paid social, display, and SEM. In this role, you will work alongside our team to research and understand our brand and partner brands, discover insights into our audiences, and leverage those learnings to develop compelling media campaigns. Responsibilities include data analysis and reporting, performing and monitoring tests, identifying growth opportunities, and day‑to‑day account execution. A positive attitude, and the ability to proactively work with multiple internal teams will be essential. Responsibilities Meet with stakeholders to discuss goals for a given marketing effort. Monitor and manage the progress of marketing assets throughout the development cycle. Set up campaigns in paid marketing channels, track results of digital marketing efforts, gather performance insights and generate regular reporting. Recommend refinements and optimizations to future marketing strategies. Support other Performance Marketing Strategists in day‑to‑day organization and marketing efforts. Qualifications 1‑3 years of experience with major paid media platforms, including Google Ads and Meta Ads is preferred. Familiarity and experience in paid search is a plus. Strong attention to detail with the ability to stay organized. Ability to multi‑task and quickly shift priorities. Experience with marketing project management and automation tools is a plus. Ideal Team Player WOWs The Customer – You possess a deep passion and desire for creating amazing customer & colleague experiences. Gets Things Done – You have a great work ethic and move through tasks with a sense of urgency. Obsesses over the Details – You are committed to paying attention to the details. Drives Continuous Improvement – You are always focusing on effective and efficient work and ways to get better. Develops the Future – You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey. Relocation Requirement Relocation to our state‑of‑the‑art campus in Fort Wayne, IN is required. #J-18808-Ljbffr