Marketing Manager
Denark Construction, Inc, Knoxville, TN, United States
Position Summary
The Marketing & Business Development Manager supports Denark’s business development, proposal, marketing, and client engagement efforts. This role is responsible for coordinating and executing proposals, maintaining CRM integrity, supporting pursuit strategy, managing marketing content and brand standards, and assisting in client-facing initiatives. This position plays a critical role in ensuring consistency, organization, and quality across all business development and marketing efforts, while supporting internal teams and leadership in pursuing new work and maintaining client relationships.
Requirements
Bachelor’s degree in Marketing, Communications, Business, Construction Management, or related field preferred; or equivalent combination of education and experience.
Experience
Minimum of three (3) years of experience in marketing, business development, or proposal coordination; five (5) years preferred without formal degree
Experience in the construction, engineering, or A/E/C industry strongly preferred
Experience with CRM platforms (Cosential/Unanet or similar) preferred
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) required
Experience with Adobe Creative Suite, InDesign, or similar graphic software preferred
Required Competencies
Strong written and verbal communication skills
High level of organization and attention to detail
Ability to manage multiple deadlines and priorities simultaneously
Ability to proactively follow up with internal and external stakeholders
Strong interpersonal skills and ability to work across departments
Ability to maintain confidentiality and professionalism
Self-starter with ability to work independently and as part of a team
Physical Demands / Working Conditions
Physical requirements are light-to-moderate. Work is accomplished through normal sitting with some standing and walking. Works in office environment, which requires normal sensory levels. Limited visitation of job sites, which could include movement within an active construction environment.
Essential Duties
Proposal management & Business Development Support
Review RFPs/RFQs and assist in development of proposal strategies, outlines, and deliverables
Coordinate and assemble proposal documents for submission, ensuring accuracy, completeness, and compliance
Maintain proposal schedules and deadlines across multiple pursuits
Identify and coordinate required inputs from internal and external stakeholders
Maintain and update resume sheets, project sheets, and proposal content library
Assist in development of presentations and interview materials
Support research of prospective projects and clients
CRM & Pipeline Management
Maintain and update CRM system (Cosential/Unanet), ensuring data accuracy and completeness
Track opportunities, contacts, and business development activities
Generate and distribute reports related to pipeline, pursuits, and BD activitySupport tracking of prospective projects and client relationships
Marketing & Content Development
Maintain and update company website (projects, personnel, news, and media releases)
Develop and update marketing materials, including project portfolios and “Points of Pride”
Manage social media platforms and coordinate content updates
Assist in preparation and distribution of newsletters, email campaigns, and announcements
Coordinate photography and visual content for projects and marketing use
Events & Client Engagement
Coordinate company participation in industry events, sponsorships, and community engagements
Assist in planning and execution of client-facing and internal events
Support logistics, communication, and follow-up for events
Track attendance and engagement in CRM
Branding & Communications
Ensure consistency with company brand standards across all materials and platforms
Assist with preparation of press releases, announcements, and marketing communications
Coordinate jobsite signage, banners, and branded materials
Data Management & Reporting
Maintain project and marketing data, including major project tracking in the Cosential/Unanet CRM
Assist in gathering client feedback and supporting continuous improvement efforts
Conduct basic market and competitor research
Awards & Recognition
Assist in identifying and pursuing project award opportunities
Support preparation and submission of award applications for projects and staff
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The Marketing & Business Development Manager supports Denark’s business development, proposal, marketing, and client engagement efforts. This role is responsible for coordinating and executing proposals, maintaining CRM integrity, supporting pursuit strategy, managing marketing content and brand standards, and assisting in client-facing initiatives. This position plays a critical role in ensuring consistency, organization, and quality across all business development and marketing efforts, while supporting internal teams and leadership in pursuing new work and maintaining client relationships.
Requirements
Bachelor’s degree in Marketing, Communications, Business, Construction Management, or related field preferred; or equivalent combination of education and experience.
Experience
Minimum of three (3) years of experience in marketing, business development, or proposal coordination; five (5) years preferred without formal degree
Experience in the construction, engineering, or A/E/C industry strongly preferred
Experience with CRM platforms (Cosential/Unanet or similar) preferred
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) required
Experience with Adobe Creative Suite, InDesign, or similar graphic software preferred
Required Competencies
Strong written and verbal communication skills
High level of organization and attention to detail
Ability to manage multiple deadlines and priorities simultaneously
Ability to proactively follow up with internal and external stakeholders
Strong interpersonal skills and ability to work across departments
Ability to maintain confidentiality and professionalism
Self-starter with ability to work independently and as part of a team
Physical Demands / Working Conditions
Physical requirements are light-to-moderate. Work is accomplished through normal sitting with some standing and walking. Works in office environment, which requires normal sensory levels. Limited visitation of job sites, which could include movement within an active construction environment.
Essential Duties
Proposal management & Business Development Support
Review RFPs/RFQs and assist in development of proposal strategies, outlines, and deliverables
Coordinate and assemble proposal documents for submission, ensuring accuracy, completeness, and compliance
Maintain proposal schedules and deadlines across multiple pursuits
Identify and coordinate required inputs from internal and external stakeholders
Maintain and update resume sheets, project sheets, and proposal content library
Assist in development of presentations and interview materials
Support research of prospective projects and clients
CRM & Pipeline Management
Maintain and update CRM system (Cosential/Unanet), ensuring data accuracy and completeness
Track opportunities, contacts, and business development activities
Generate and distribute reports related to pipeline, pursuits, and BD activitySupport tracking of prospective projects and client relationships
Marketing & Content Development
Maintain and update company website (projects, personnel, news, and media releases)
Develop and update marketing materials, including project portfolios and “Points of Pride”
Manage social media platforms and coordinate content updates
Assist in preparation and distribution of newsletters, email campaigns, and announcements
Coordinate photography and visual content for projects and marketing use
Events & Client Engagement
Coordinate company participation in industry events, sponsorships, and community engagements
Assist in planning and execution of client-facing and internal events
Support logistics, communication, and follow-up for events
Track attendance and engagement in CRM
Branding & Communications
Ensure consistency with company brand standards across all materials and platforms
Assist with preparation of press releases, announcements, and marketing communications
Coordinate jobsite signage, banners, and branded materials
Data Management & Reporting
Maintain project and marketing data, including major project tracking in the Cosential/Unanet CRM
Assist in gathering client feedback and supporting continuous improvement efforts
Conduct basic market and competitor research
Awards & Recognition
Assist in identifying and pursuing project award opportunities
Support preparation and submission of award applications for projects and staff
#J-18808-Ljbffr