Marketing Manager

RITALKA, Inc. is a family-owned specialty engineering and manufacturing business focused on creating jobs in rural communities.

Location: On-site in Plymouth, Minnesota

Salary Range: $74,000 to $98,000 annually

Benefits & Perks: Medical, Dental, & Vision Insurance; HSA/FSA options, Accident & Critical Illness Insurance; Short- and Long-Term Disability; 401(k) with Employer Match; Term Life Insurance; Employee Assistance Program; Employee-of-the-Month and Year; RITALKA University; Employee Luncheons; Family Company Picnic; Community Volunteering

Marketing Manager
The Marketing Manager oversees marketing strategies across all company brands, balancing traditional marketing tactics with modern digital approaches.

Responsibilities

Manage the marketing staff, providing guidance and feedback to ensure content is appropriate, applicable, and aligns with strategies and overall marketing objectives

Partner with company leaders to develop, implement, and manage overall marketing strategies that integrate traditional and digital tactics and maintain brand continuity

Support sales growth through the planning, coordination, and execution of marketing collateral and activities, including trade shows, events, print advertising, email campaigns, product literature, social media, and digital ad campaigns

Maintain a digital and SEO strategy to ensure online content is optimized for visibility

Collaborate with the marketing and IT staff to ensure company websites are user-friendly, up-to-date, and consistent with branding

Track and report marketing performance using analytics tools, providing insights and recommendations for improvement

Stay current on traditional and digital marketing trends to continually enhance brand presence

Manage multiple projects simultaneously and coordinate with cross-functional teams to ensure timely delivery of marketing initiatives

Qualifications

Bachelor's degree in Marketing, Communications, or related field

5+ years of experience in marketing with exposure to both traditional and digital strategies, including content creation

Experience with team leadership and cross-departmental collaboration

Time management and multi-tasking skills with a drive to meet deadlines

Demonstrated initiative, perseverance, and attention to detail

Solid knowledge of marketing tools and platforms (e.g., Google Analytics, Adobe Creative Suite, Canva, Mailchimp, Hootsuite, Wordpress, etc.)

Experience with print, trade shows, collateral development, and campaign coordination

Strong analytical skills and experience with Excel and other Microsoft products

Any combination of education and experience that would provide the required skill and knowledge for successful performance would be acceptable.

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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