Digital Marketing Manager

Digital Marketing Manager
Reporting to the Senior Director, Integrated Marketing, the Digital Marketing Manager will manage and implement campaigns across paid media channels and focus on improving omni-channel performance through cross‑collaboration with other marketing teams.

Company Overview
MANSCAPED is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self‑care routine for men. What began as the category creator of below‑the‑waist grooming has quickly evolved into a global omnichannel powerhouse available on manscaped.com, Amazon, and major retailers including Target, Walmart, and Best Buy. We proudly uphold core values of accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation, and are deeply committed to fostering growth, happiness, and holistic well‑being for each member of our team.

Responsibilities

Manage, traffic, and implement campaigns across digital advertising channels, including Meta, TikTok, Google, Bing, and Snapchat.

Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels.

Direct agency partners on day‑to‑day executional needs (creative assets, UTM tagging, etc.).

Partner with department leadership and agency to improve paid media performance through a regimented learning agenda (running betas, audience/creative/landing‑page test planning and execution, platform optimizations).

Oversee Project Cyclone and Sapphire creative projects by working with creative teams to request, strategize and provide feedback on ad concepts used across the marketing department.

Track and communicate out‑of‑stock/in‑stock updates with the broader performance media team.

Manage the TikTok Shop program to grow GMV month‑over‑month by working closely with organic, Amazon, and affiliate team members.

Cross‑share learnings and ideas with other team members (creative, podcast, paid media, etc.) to help drive results in other channels.

Find ways to drive international growth for the company while maintaining efficiencies.

Build and manage relationships with platform partners and external vendors, and negotiate CPMs and budgets for new tests.

Stay up to date on platform trends, new product offerings, etc.

Assess potential new opportunities to improve efficiencies.

Carry out additional duties as required.

Qualifications

3+ years of digital marketing or project management experience, with preference for experience across Facebook, Google, TikTok and other digital platforms.

Experience with Asana or similar project management tools.

Self‑motivated professional who is passionate about the rapidly growing business.

Natural problem solver with intuition to operate autonomously.

Detail‑oriented, highly motivated, self‑starter with a passion for quality and organization.

Highly detailed and able to juggle multiple tasks.

Collaborative, resourceful, and able to learn quickly and adapt to an evolving environment.

Excited to learn and grow within a fast‑moving organization.

Benefits

Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones.

Health comes first; we provide 40 hours of paid sick leave annually.

Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well‑being.

We offer 9 paid holidays throughout the year.

Some call it pet insurance ; we call it Paws & Claws coverage.

Our comprehensive life insurance, AD&D, and long‑term disability coverage provides financial security for you and your family in case of unexpected events.

Access comprehensive medical, dental, and vision insurance plans, with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) .

If you’re facing life’s challenges, our confidential Employee Assistance Program offers resources to help you navigate them.

Enrollment in our accident and critical illness plans can provide financial support during the most difficult times.

Let us take the guesswork out of retirement planning with our employee 401(k) plan and company match .

We are a remote‑first employer. You will receive a monthly utility allowance to help cover the costs of Wi‑Fi and phone usage.

Enjoy a generous discount on our products as part of our employee discount program.

Participate in our exciting wellness challenges that promote healthy, active lifestyles.

We support our families by offering paid parental leave .

We encourage community involvement with one paid volunteer day per year .

We are a certified Great Place to Work , growing rapidly and offering incredible opportunities for advancement.

Compensation
$90,000—$95,000 USD

Equal Opportunity Statement
Equal Opportunity Employer, including disability/protected veterans. Equal employment opportunity, including veterans and individuals with disabilities.

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