Salesforce CDP
Q1 Technologies, Myrtle Point, OR, United States
Customer Data Platform & Personalization Functional Consultant
Customer Data Platform & Personalization Functional Consultant experience Experience working with Salesforce Data Cloud (preferred) or other CDPs Ability to support design, implementation, and business adoption of customer data unification, segmentation, and personalized digital experiences Experience gathering requirements and translating them into functional specifications Ability to define and document business rules for identity resolution, consent management, data unification, customer lifecycle, and segmentation logic Experience partnering with technical teams to validate data ingestion from systems such as BigQuery, Salesforce CRM, Salesforce Marketing Cloud, and website platforms including AEM, Hybris, and React SPA Experience leading functional design for customer journeys and personalization treatments Ability to conduct UAT, create training materials, support change management, and ensure business adoption of CDP and personalization capabilities Strong functional understanding of CDP concepts including customer profile unification, identity strategy, calculated insights, and data model design Functional expertise in Salesforce Personalization (Interaction Studio), including journey logic, triggers, decision rules, segmentation, and content personalization use cases Working knowledge of Salesforce Marketing Cloud for audience activation and journey orchestration Salesforce Data Cloud Consultant certification (preferred) Salesforce Personalization Accredited Professional certification (preferred) Salesforce Marketing Cloud Consultant certification (preferred)
Customer Data Platform & Personalization Functional Consultant experience Experience working with Salesforce Data Cloud (preferred) or other CDPs Ability to support design, implementation, and business adoption of customer data unification, segmentation, and personalized digital experiences Experience gathering requirements and translating them into functional specifications Ability to define and document business rules for identity resolution, consent management, data unification, customer lifecycle, and segmentation logic Experience partnering with technical teams to validate data ingestion from systems such as BigQuery, Salesforce CRM, Salesforce Marketing Cloud, and website platforms including AEM, Hybris, and React SPA Experience leading functional design for customer journeys and personalization treatments Ability to conduct UAT, create training materials, support change management, and ensure business adoption of CDP and personalization capabilities Strong functional understanding of CDP concepts including customer profile unification, identity strategy, calculated insights, and data model design Functional expertise in Salesforce Personalization (Interaction Studio), including journey logic, triggers, decision rules, segmentation, and content personalization use cases Working knowledge of Salesforce Marketing Cloud for audience activation and journey orchestration Salesforce Data Cloud Consultant certification (preferred) Salesforce Personalization Accredited Professional certification (preferred) Salesforce Marketing Cloud Consultant certification (preferred)