Bilingual Digital Marketing Specialist (Paid Media | US & LATAM)
Direct Online Marketing, Pittsburgh, PA, United States
Bilingual Digital Marketing Specialist (Paid Media | US & LATAM)
Help companies grow across borders through data-driven digital marketing.
Ayuda a empresas a crecer en mercados internacionales mediante marketing digital basado en resultados.
We're looking for a bilingual digital marketer who can execute high-performing PPC campaigns, conduct market-readiness audits, and other digital marketing initiatives to help clients expand into the U.S. and LATAM markets.
The Role
This isn't just a campaign execution role. You'll be the person clients rely on to drive real growth through PPC and digital marketing, especially as they expand between the U.S. and LATAM markets.
That means you're not just launching campaigns. You're understanding what success looks like, connecting the dots, and making sure the work we do actually moves the needle. You'll be part execution specialist, part problem-solver, and part strategic partner.
You'll also work across English- and Spanish-speaking markets. Clear, confident communication in both languages is essential.
What You'll Own
Validate market opportunities
Analyze search demand, keyword trends, and audience behavior to assess market potential Identify how buyers research, compare, and engage within the client's industry Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies Drive performance
Build, manage, and optimize PPC campaigns across search, display, and social Continuously improve performance based on data, not guesswork Test, iterate, and find what actually works Turn data into action
Analyze campaign performance and identify what's working (and what's not) Make clear, confident recommendations to improve results Keep a close eye on KPIs like leads, revenue, and ROAS Work directly with clients
Communicate performance, insights, and next steps clearly Help clients understand why things are happening - not just what's happening Build trust by being reliable, proactive, and thoughtful Contribute to strategy
Proactively bring ideas to the table. You don't wait to be asked Support campaign planning and help shape direction when needed Think beyond individual campaigns to overall growth What Success Looks Like
Campaigns improve consistently Clients trust your recommendations and rely on your insight You spot opportunities before they become problems You're not just executing - you're helping drive decisions Who You Are
You've spent a few years in PPC and know how to get things done, but you're also ready to take more ownership.
3-4 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required) Fluent in Spanish and English (written and verbal) Comfortable working directly with clients and explaining performance clearly Strong analytical mindset Able to manage multiple campaigns and priorities without things slipping Detail-oriented and accountable You don't need to know everything. But you should be:
Highly accountable: you take ownership of your work Driven: you take initiative, push things forward, and don't wait to be told what to do Adaptable: you stay ahead in a fast-changing space Detail-oriented: without losing sight of the bigger picture Curious: you want to understand the why behind performance It's a Plus If You...
Have experience with international or multilingual campaigns Have worked with LATAM markets Understand basic SEO concepts Have agency experience About DOM
Since 2006, Direct Online Marketing has helped businesses grow through data-driven digital marketing. We emphasize a disciplined, transparent approach, and we won't be outcommunicated.
We're a mid-sized agency where you can actually move the needle. You'll work with a team that's collaborative, accountable, and serious about doing great work (while still being people you enjoy working with).
We also take our "No Jerks" policy seriously.
How We Work
Flexible, hybrid schedule
Work remotely 4 days per week, with in-office collaboration on Thursdays (10am-3pm) We operate on a standard 40-hour week, with flexibility in your schedule as long as you're online during core hours From time to time, you may be required to adjust your schedule to support client needs, key initiatives, or campaign priorities. Additionally, allow for flexibility to adjust your schedule to collaborate across U.S. and LATAM time zones Compensation & financial benefits
Competitive salary + annual performance-based increases 401(k) Health & wellness
Medical, dental, and vision coverage Short-term disability Time off & balance
PTO + Paid holidays + floating holiday Annual volunteer day Parental leave Growth & development
Ongoing training and development Clear structure and alignment through EOS (Entrepreneurial Operating System) Team & culture
"No Jerks" policy Regular team events and collaboration
Ready to Apply?
If you're excited to do meaningful work, grow your skills, and help clients expand across borders, we'd love to hear from you.
Direct Online Marketing is an Equal Opportunity Employer (EOE).
Help companies grow across borders through data-driven digital marketing.
Ayuda a empresas a crecer en mercados internacionales mediante marketing digital basado en resultados.
We're looking for a bilingual digital marketer who can execute high-performing PPC campaigns, conduct market-readiness audits, and other digital marketing initiatives to help clients expand into the U.S. and LATAM markets.
The Role
This isn't just a campaign execution role. You'll be the person clients rely on to drive real growth through PPC and digital marketing, especially as they expand between the U.S. and LATAM markets.
That means you're not just launching campaigns. You're understanding what success looks like, connecting the dots, and making sure the work we do actually moves the needle. You'll be part execution specialist, part problem-solver, and part strategic partner.
You'll also work across English- and Spanish-speaking markets. Clear, confident communication in both languages is essential.
What You'll Own
Validate market opportunities
Analyze search demand, keyword trends, and audience behavior to assess market potential Identify how buyers research, compare, and engage within the client's industry Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies Drive performance
Build, manage, and optimize PPC campaigns across search, display, and social Continuously improve performance based on data, not guesswork Test, iterate, and find what actually works Turn data into action
Analyze campaign performance and identify what's working (and what's not) Make clear, confident recommendations to improve results Keep a close eye on KPIs like leads, revenue, and ROAS Work directly with clients
Communicate performance, insights, and next steps clearly Help clients understand why things are happening - not just what's happening Build trust by being reliable, proactive, and thoughtful Contribute to strategy
Proactively bring ideas to the table. You don't wait to be asked Support campaign planning and help shape direction when needed Think beyond individual campaigns to overall growth What Success Looks Like
Campaigns improve consistently Clients trust your recommendations and rely on your insight You spot opportunities before they become problems You're not just executing - you're helping drive decisions Who You Are
You've spent a few years in PPC and know how to get things done, but you're also ready to take more ownership.
3-4 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required) Fluent in Spanish and English (written and verbal) Comfortable working directly with clients and explaining performance clearly Strong analytical mindset Able to manage multiple campaigns and priorities without things slipping Detail-oriented and accountable You don't need to know everything. But you should be:
Highly accountable: you take ownership of your work Driven: you take initiative, push things forward, and don't wait to be told what to do Adaptable: you stay ahead in a fast-changing space Detail-oriented: without losing sight of the bigger picture Curious: you want to understand the why behind performance It's a Plus If You...
Have experience with international or multilingual campaigns Have worked with LATAM markets Understand basic SEO concepts Have agency experience About DOM
Since 2006, Direct Online Marketing has helped businesses grow through data-driven digital marketing. We emphasize a disciplined, transparent approach, and we won't be outcommunicated.
We're a mid-sized agency where you can actually move the needle. You'll work with a team that's collaborative, accountable, and serious about doing great work (while still being people you enjoy working with).
We also take our "No Jerks" policy seriously.
How We Work
Flexible, hybrid schedule
Work remotely 4 days per week, with in-office collaboration on Thursdays (10am-3pm) We operate on a standard 40-hour week, with flexibility in your schedule as long as you're online during core hours From time to time, you may be required to adjust your schedule to support client needs, key initiatives, or campaign priorities. Additionally, allow for flexibility to adjust your schedule to collaborate across U.S. and LATAM time zones Compensation & financial benefits
Competitive salary + annual performance-based increases 401(k) Health & wellness
Medical, dental, and vision coverage Short-term disability Time off & balance
PTO + Paid holidays + floating holiday Annual volunteer day Parental leave Growth & development
Ongoing training and development Clear structure and alignment through EOS (Entrepreneurial Operating System) Team & culture
"No Jerks" policy Regular team events and collaboration
Ready to Apply?
If you're excited to do meaningful work, grow your skills, and help clients expand across borders, we'd love to hear from you.
Direct Online Marketing is an Equal Opportunity Employer (EOE).