Digital Marketing Specialist
AllSTEM Connections, Orlando, FL, United States
Paid Media Analyst (Omni-Channel Strategy)
We are seeking a data-driven Paid Media Analyst to lead the development, execution, and optimization of high-impact digital marketing campaigns. This is a comprehensive role where you will manage a diverse media mix-including SEM, Programmatic, Paid Social, and emerging channels like CTV and DOOH-to drive measurable business growth.
As the channel lead, you will work hand-in-hand with design and analytics teams to bridge the gap between creative execution and technical performance.
Key Responsibilities • End-to-End Campaign Management: Lead all facets of paid media efforts across SEM/PPC (Google/Microsoft Ads), Paid Social (Meta), OLV, Programmatic Display, Native, CTV, and DOOH. • Optimization & Insights: Regularly monitor in-platform metrics to provide actionable optimization recommendations and spend adjustments to exceed KPIs. • Creative Collaboration: Partner with design teams to develop high-performing assets and implement compelling ad copy. • Testing & Innovation: Define critical KPIs and lead A/B testing initiatives. Proactively present new digital media testing opportunities to leadership. • Advanced Reporting: Work closely with digital strategy and analytics teams to review performance, create dashboards, and report findings to executive stakeholders. • Tracking & Attribution: Develop and manage UTM structures and tracking parameters to ensure clean data and accurate campaign attribution.
Required Qualifications • Education: Bachelor's degree from a 4-year college or university preferred. • Technical Experience: Proven experience in digital marketing and paid media, with deep knowledge of Google Ads, Microsoft Ads, and Google Analytics. • Strategic Planning: Experience developing full-funnel marketing plans, including budget allocation, media mix modeling, and channel testing. • Data Fluency: Strong ability to analyze, report, and present complex digital analytics to both technical teams and non-technical leadership. • Communication: Excellent oral and written communication skills with the ability to manage relationships with both internal teams and external agency partners. • Drive: Self-motivated professional capable of achieving goals with minimal supervision in a fast-paced environment.
Preferred Attributes • Agency Background: Prior experience working within a marketing agency is a plus. • Industry Knowledge: Experience within the travel, hospitality, or lifestyle sectors is highly valued. • Technical Proficiency: Familiarity with programmatic platforms and advanced targeting/personalization strategies.
Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, AllSTEM Connections is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AllSTEM Connections participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program. https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Additional Skills
(none specified)
AllSTEM Representative Contact Info
Account Executive:
Nichols
Branch Phone:
(909) 244-1777
Location:
Ontario, CA
We are seeking a data-driven Paid Media Analyst to lead the development, execution, and optimization of high-impact digital marketing campaigns. This is a comprehensive role where you will manage a diverse media mix-including SEM, Programmatic, Paid Social, and emerging channels like CTV and DOOH-to drive measurable business growth.
As the channel lead, you will work hand-in-hand with design and analytics teams to bridge the gap between creative execution and technical performance.
Key Responsibilities • End-to-End Campaign Management: Lead all facets of paid media efforts across SEM/PPC (Google/Microsoft Ads), Paid Social (Meta), OLV, Programmatic Display, Native, CTV, and DOOH. • Optimization & Insights: Regularly monitor in-platform metrics to provide actionable optimization recommendations and spend adjustments to exceed KPIs. • Creative Collaboration: Partner with design teams to develop high-performing assets and implement compelling ad copy. • Testing & Innovation: Define critical KPIs and lead A/B testing initiatives. Proactively present new digital media testing opportunities to leadership. • Advanced Reporting: Work closely with digital strategy and analytics teams to review performance, create dashboards, and report findings to executive stakeholders. • Tracking & Attribution: Develop and manage UTM structures and tracking parameters to ensure clean data and accurate campaign attribution.
Required Qualifications • Education: Bachelor's degree from a 4-year college or university preferred. • Technical Experience: Proven experience in digital marketing and paid media, with deep knowledge of Google Ads, Microsoft Ads, and Google Analytics. • Strategic Planning: Experience developing full-funnel marketing plans, including budget allocation, media mix modeling, and channel testing. • Data Fluency: Strong ability to analyze, report, and present complex digital analytics to both technical teams and non-technical leadership. • Communication: Excellent oral and written communication skills with the ability to manage relationships with both internal teams and external agency partners. • Drive: Self-motivated professional capable of achieving goals with minimal supervision in a fast-paced environment.
Preferred Attributes • Agency Background: Prior experience working within a marketing agency is a plus. • Industry Knowledge: Experience within the travel, hospitality, or lifestyle sectors is highly valued. • Technical Proficiency: Familiarity with programmatic platforms and advanced targeting/personalization strategies.
Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, AllSTEM Connections is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AllSTEM Connections participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program. https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Additional Skills
(none specified)
AllSTEM Representative Contact Info
Account Executive:
Nichols
Branch Phone:
(909) 244-1777
Location:
Ontario, CA