Director of Growth Marketing
Jobgether, Washington, District of Columbia, United States
Director Of Growth Marketing
This is a high-impact leadership role responsible for scaling full-funnel growth across paid, organic, and experimental marketing channels in a fast-paced, data-driven environment. You will own a significant multi-million-dollar media budget while driving efficiency, revenue growth, and incremental performance across key acquisition channels. In this role, you will lead an internal paid media team, oversee agency partners for SEO and AEO, and remain hands-on in executing and optimizing key initiatives. You will collaborate closely with product, analytics, and leadership teams to build scalable growth systems and performance frameworks. This position combines strategic leadership with hands-on execution, requiring both analytical rigor and strong marketing instincts. Reporting directly to senior growth leadership, you will play a critical role in shaping the company's acquisition strategy and long-term growth trajectory. Accountabilities: Lead and scale the internal paid media team, including hiring, coaching, and performance management as the organization grows Own and optimize a $15M+ annual media budget with a focus on efficiency, revenue growth, and iROAS performance Build and maintain robust reporting and analytics frameworks across all paid media channels Translate performance data into clear, actionable insights for senior leadership and cross-functional stakeholders Own SEO and AEO strategy as the internal subject matter expert, ensuring alignment with broader growth objectives Manage external agency partners, defining KPIs, reviewing deliverables, and ensuring execution quality and strategic alignment Collaborate with agencies on content strategy, keyword targeting, and technical SEO improvements in partnership with product teams Lead channel forecasting, budget planning, and ongoing performance reporting across growth initiatives Identify, design, and execute new channel experiments to improve reach, efficiency, and incremental growth Partner with analytics teams to manage incrementality testing (MMM, geo-experiments) and evaluate channel impact Continuously evaluate performance opportunities and scale high-performing acquisition strategies Requirements: 8+ years of experience in performance marketing, growth marketing, or digital media, with 3+ years in a leadership role Proven experience managing large-scale media budgets ($15M+) in a B2C or high-growth environment Strong hands-on expertise in multiple performance channels such as Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing Experience overseeing SEO and/or AEO strategy and managing external agency relationships Strong analytical skills with experience using tools such as Google Analytics and incrementality measurement platforms Demonstrated ability to lead, mentor, and develop high-performing teams Excellent communication skills with the ability to translate complex data into clear business insights Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment Self-directed, proactive, and comfortable operating in a remote-first setup Experience with forecasting, budget management, and performance optimization at scale Benefits: Competitive base salary ranging from $150,000 to $180,000 Annual discretionary bonus opportunity of up to 20% Medical, dental, and vision insurance coverage 401(k) plan with company match Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care options Paid parental and bonding leave Flexible PTO and paid company holidays Monthly wellness and internet reimbursement Professional development support, including certifications and leadership coaching Mental health and wellbeing resources Fully remote work within the United States (EST working hours required)
This is a high-impact leadership role responsible for scaling full-funnel growth across paid, organic, and experimental marketing channels in a fast-paced, data-driven environment. You will own a significant multi-million-dollar media budget while driving efficiency, revenue growth, and incremental performance across key acquisition channels. In this role, you will lead an internal paid media team, oversee agency partners for SEO and AEO, and remain hands-on in executing and optimizing key initiatives. You will collaborate closely with product, analytics, and leadership teams to build scalable growth systems and performance frameworks. This position combines strategic leadership with hands-on execution, requiring both analytical rigor and strong marketing instincts. Reporting directly to senior growth leadership, you will play a critical role in shaping the company's acquisition strategy and long-term growth trajectory. Accountabilities: Lead and scale the internal paid media team, including hiring, coaching, and performance management as the organization grows Own and optimize a $15M+ annual media budget with a focus on efficiency, revenue growth, and iROAS performance Build and maintain robust reporting and analytics frameworks across all paid media channels Translate performance data into clear, actionable insights for senior leadership and cross-functional stakeholders Own SEO and AEO strategy as the internal subject matter expert, ensuring alignment with broader growth objectives Manage external agency partners, defining KPIs, reviewing deliverables, and ensuring execution quality and strategic alignment Collaborate with agencies on content strategy, keyword targeting, and technical SEO improvements in partnership with product teams Lead channel forecasting, budget planning, and ongoing performance reporting across growth initiatives Identify, design, and execute new channel experiments to improve reach, efficiency, and incremental growth Partner with analytics teams to manage incrementality testing (MMM, geo-experiments) and evaluate channel impact Continuously evaluate performance opportunities and scale high-performing acquisition strategies Requirements: 8+ years of experience in performance marketing, growth marketing, or digital media, with 3+ years in a leadership role Proven experience managing large-scale media budgets ($15M+) in a B2C or high-growth environment Strong hands-on expertise in multiple performance channels such as Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing Experience overseeing SEO and/or AEO strategy and managing external agency relationships Strong analytical skills with experience using tools such as Google Analytics and incrementality measurement platforms Demonstrated ability to lead, mentor, and develop high-performing teams Excellent communication skills with the ability to translate complex data into clear business insights Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment Self-directed, proactive, and comfortable operating in a remote-first setup Experience with forecasting, budget management, and performance optimization at scale Benefits: Competitive base salary ranging from $150,000 to $180,000 Annual discretionary bonus opportunity of up to 20% Medical, dental, and vision insurance coverage 401(k) plan with company match Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care options Paid parental and bonding leave Flexible PTO and paid company holidays Monthly wellness and internet reimbursement Professional development support, including certifications and leadership coaching Mental health and wellbeing resources Fully remote work within the United States (EST working hours required)