Marketing Manager - Alliances
EssilorLuxottica SA, Dallas, TX, United States
Marketing Manager - Alliances
Date: Apr 7, 2026 Brand: Essilor and Subsidiaries Location: Dallas, TX, US, 75219 Store #: E01670 Mktg-General & Admin DAL-C Position: Full-Time Total Rewards: Benefits/Incentive Information If you've worn a pair of glasses, we've already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn! General Function
The Alliance Marketing Manager is responsible for leading marketing efforts across multiple alliance channels to support and elevate EssilorLuxottica business performance. This role develops and executes strategic marketing and communication plans aligned to annual objectives, working in close partnership with internal commercial, product (lens and frame), and ancillary business teams. The Marketing Manager owns alliance-specific marketing initiatives including events, communications, and cross-functional coordination and manages associated budget line items. This position plays a critical role in ensuring EssilorLuxottica delivers a cohesive, high-impact presence to alliance partners, customers, and field teams. This role reports to the Sr. Director of Commercial Programs and collaborates closely with alliance leadership, commercial partners, and cross-functional stakeholders. Major Duties And Responsibilities
Develop and execute alliance-specific marketing plans aligned to overall business and commercial strategy Lead marketing efforts across multiple alliance channels, including owned and unowned alliances, including communications, events and ongoing engagement initiatives Partner cross-functionally with lens, frame, and ancillary business teams to ensure strategies are aligned to organization strategic initiatives and a coordinated presence across alliance touchpoints Serve as the primary marketing liaison for assigned alliances, ensuring alignment of messaging, priorities, and execution Support sales performance by identifying opportunities to enhance marketing impact and collaborating with commercial teams on promotional initiatives Develop comprehensive communication plans to elevate EssilorLuxottica products, services, and innovations within alliance networks Plan and execute integrated marketing presence at key alliance events Coordinate with internal stakeholders and external vendors/agencies to deliver high-quality event activations Build and deliver presentations to support alliance meetings and speaking opportunities Manage alliance marketing budget line items by initiative; track spend and ensure alignment with business objectives Manage external vendors, agencies, and freelance partners to deliver creative, production, and event support Analyze program performance and translate insights into recommendations for optimization Basic Qualifications
Bachelor's degree in Marketing or related field required 5+ years of marketing, brand, or channel marketing experience Experience managing cross-functional projects across multiple stakeholders Strong ability to influence without direct authority Demonstrated ability to translate strategy into executable marketing plans Experience managing budgets at the initiative or program level Strong analytical and problem-solving skills Ability to synthesize data into actionable insights Excellent written and verbal communication skills Strong project management and organizational skills with ability to manage multiple priorities Preferred Qualifications
Experience in the optical industry Experience working with external vendors, agencies, or freelance creative partners Event marketing or alliance/channel marketing experience
Date: Apr 7, 2026 Brand: Essilor and Subsidiaries Location: Dallas, TX, US, 75219 Store #: E01670 Mktg-General & Admin DAL-C Position: Full-Time Total Rewards: Benefits/Incentive Information If you've worn a pair of glasses, we've already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn! General Function
The Alliance Marketing Manager is responsible for leading marketing efforts across multiple alliance channels to support and elevate EssilorLuxottica business performance. This role develops and executes strategic marketing and communication plans aligned to annual objectives, working in close partnership with internal commercial, product (lens and frame), and ancillary business teams. The Marketing Manager owns alliance-specific marketing initiatives including events, communications, and cross-functional coordination and manages associated budget line items. This position plays a critical role in ensuring EssilorLuxottica delivers a cohesive, high-impact presence to alliance partners, customers, and field teams. This role reports to the Sr. Director of Commercial Programs and collaborates closely with alliance leadership, commercial partners, and cross-functional stakeholders. Major Duties And Responsibilities
Develop and execute alliance-specific marketing plans aligned to overall business and commercial strategy Lead marketing efforts across multiple alliance channels, including owned and unowned alliances, including communications, events and ongoing engagement initiatives Partner cross-functionally with lens, frame, and ancillary business teams to ensure strategies are aligned to organization strategic initiatives and a coordinated presence across alliance touchpoints Serve as the primary marketing liaison for assigned alliances, ensuring alignment of messaging, priorities, and execution Support sales performance by identifying opportunities to enhance marketing impact and collaborating with commercial teams on promotional initiatives Develop comprehensive communication plans to elevate EssilorLuxottica products, services, and innovations within alliance networks Plan and execute integrated marketing presence at key alliance events Coordinate with internal stakeholders and external vendors/agencies to deliver high-quality event activations Build and deliver presentations to support alliance meetings and speaking opportunities Manage alliance marketing budget line items by initiative; track spend and ensure alignment with business objectives Manage external vendors, agencies, and freelance partners to deliver creative, production, and event support Analyze program performance and translate insights into recommendations for optimization Basic Qualifications
Bachelor's degree in Marketing or related field required 5+ years of marketing, brand, or channel marketing experience Experience managing cross-functional projects across multiple stakeholders Strong ability to influence without direct authority Demonstrated ability to translate strategy into executable marketing plans Experience managing budgets at the initiative or program level Strong analytical and problem-solving skills Ability to synthesize data into actionable insights Excellent written and verbal communication skills Strong project management and organizational skills with ability to manage multiple priorities Preferred Qualifications
Experience in the optical industry Experience working with external vendors, agencies, or freelance creative partners Event marketing or alliance/channel marketing experience