Director, Residential Marketing
Auberge Resorts, Bethesda, MD, United States
Director, Residential Marketing
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations. As the Director, Residential Marketing will develop and implement global marketing strategies for our luxury residential portfolio. You'll collaborate closely with ownership, development partners, CRM, and property teams to support sales, execute marketing programs, and uphold brand integrity. Key Responsibilities
Strategic & Creative Leadership Develop and execute global marketing strategies for residential offerings. Oversee creative development including photography, videography, and collateral production alongside our creative teams. Serve as custodian of brand voice, tone, and brand guidelines across all residential assets. Position the brand as a leader in branded residences through strategic marketing insight. Stakeholder & Partnership Management Build and nurture relationships with owners, developers, and third party agencies. Partner with sales and project marketing teams to support deal kick-offs, marketing plans and collaboration opportunities. Work alongside developers and brokerage teams to promote residential sales, including coordination and collaboration of events for prospects and owners Engage with agents, developers, and agencies to inform market positioning and growth initiatives. Cultivate relationships with agents, developers, public relations agencies, and consultants to expand brand presence. Brand Collateral & Communication Lead development of branded residential materials including brochures, presentations, and digital assets. Design and deliver brand immersion training for ownership, sales, and marketing teams to align on brand standards. Partner with CRM to manage residential marketing databases and residential owner programs. Create and manage Residential Newsletter to our homeowners Qualifications
5+ years of experience in marketing, preferably within luxury hospitality, branded residences, upscale residential development, or luxury goods. Proven leadership skills with strong organizational and project management abilities to effectively prioritize tasks. Demonstrated ability to manage relationships with owners, developers, investors, and internal stakeholders. Expertise in crafting brand collateral, delivering marketing campaigns, and ensuring tone consistency. Familiarity with CRM systems and digital marketing platforms. This role offers a base salary range of $120,000-$160,000 plus a comprehensive medical, dental, vision and voluntary benefits, 401k employer match, employer paid life insurance, employee assistance program and a team member hotel stay program. Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations. As the Director, Residential Marketing will develop and implement global marketing strategies for our luxury residential portfolio. You'll collaborate closely with ownership, development partners, CRM, and property teams to support sales, execute marketing programs, and uphold brand integrity. Key Responsibilities
Strategic & Creative Leadership Develop and execute global marketing strategies for residential offerings. Oversee creative development including photography, videography, and collateral production alongside our creative teams. Serve as custodian of brand voice, tone, and brand guidelines across all residential assets. Position the brand as a leader in branded residences through strategic marketing insight. Stakeholder & Partnership Management Build and nurture relationships with owners, developers, and third party agencies. Partner with sales and project marketing teams to support deal kick-offs, marketing plans and collaboration opportunities. Work alongside developers and brokerage teams to promote residential sales, including coordination and collaboration of events for prospects and owners Engage with agents, developers, and agencies to inform market positioning and growth initiatives. Cultivate relationships with agents, developers, public relations agencies, and consultants to expand brand presence. Brand Collateral & Communication Lead development of branded residential materials including brochures, presentations, and digital assets. Design and deliver brand immersion training for ownership, sales, and marketing teams to align on brand standards. Partner with CRM to manage residential marketing databases and residential owner programs. Create and manage Residential Newsletter to our homeowners Qualifications
5+ years of experience in marketing, preferably within luxury hospitality, branded residences, upscale residential development, or luxury goods. Proven leadership skills with strong organizational and project management abilities to effectively prioritize tasks. Demonstrated ability to manage relationships with owners, developers, investors, and internal stakeholders. Expertise in crafting brand collateral, delivering marketing campaigns, and ensuring tone consistency. Familiarity with CRM systems and digital marketing platforms. This role offers a base salary range of $120,000-$160,000 plus a comprehensive medical, dental, vision and voluntary benefits, 401k employer match, employer paid life insurance, employee assistance program and a team member hotel stay program. Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.