This range is provided by Recor Medical. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$121,333.00/yr - $148,333.00/yr
Additional compensation types
Annual Bonus
Position Summary
The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. Goal is to engage patients through marketing initiatives to drive awareness and interest of the uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing.
Responsibilities and Duties:
- Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels.
- Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in treatment of hypertension.
- Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals.
- Build patient engagement programs including live or digital events and communities.
- Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities.
- Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns.
- Conduct market research to maintain thorough understanding of patient needs and preferences and leverage insight to inform marketing plan.
- Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives.
Requirements:
- Bachelor’s degree required; MBA or equivalent advanced degree preferred.
- Previous marketing experience required.
- 5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management and digital marketing experience.
- Proficient in marketing fundamentals.
- Enjoy interaction with patients and believe in patient engagement to further Recor’s mission.
- Excellent program management and execution skills.
- Ability to work with cross-functional team collaboratively.
- Ability to manage and lead various external stakeholders, including agencies and production vendors.
- Self-motivated and proactive with a positive attitude.
- Strong interpersonal and problem-solving skills.
- Excellent communication (oral, written, and presentation) and interpersonal skills.
- Expect to travel up to 20% of the time.
Salary Range: $121,333 - $148,333 (Annual Base Salary) + Annual Bonus + Incentive Plan
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Medical Equipment Manufacturing
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