Digital Marketing Director

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Reports to: CMO

Direct Reports: 3-4 in-house specialists, 3-4 contractors

Please read the entirety of this job description. While we are values-driven and love to connect with people, only those who read the entire posting will be considered for the role.

Monkee-Boy is seeking an experienced Digital Marketing Director to lead strategy development and execution oversight for our growing digital marketing agency, which specializes in local service businesses.

We’re a digital strategy and execution company on a mission to help businesses thrive in the wild web. We do this by creating and growing compelling, accessible, easy-to-use, and effective digital experiences for our clients. We’re a company built on strong values and long-term relationships—both with our clients and our team. We believe in treating people as individuals, maintaining open communication, and creating an environment where everyone can do their best work.

This is a pivotal role for someone who thrives on developing comprehensive marketing strategies, managing multi-channel campaigns, and building scalable processes. You’ll be responsible for ensuring clients achieve measurable growth through our sprint-based delivery model while managing a hybrid team of in-house specialists and contractors. This role is positioned to grow into VP of Operations as we scale.

Does this sound like you?

• You’re a strategic thinker who can also roll up your sleeves and execute. You understand the “why” behind marketing strategies and can translate that into actionable plans and measurable results.
• You have deep expertise in digital marketing across multiple disciplines - SEO, PPC/Paid Media, content strategy, analytics, conversion optimization, and marketing automation. You know how these pieces work together to drive business results.
• You’re a natural leader and mentor who enjoys developing talent, refining processes, and building systems that scale. You’ve successfully managed client relationships and internal teams.
• You practice active listening and can unpack complex client needs, translating business objectives into marketing strategies. You handle client concerns with empathy and urgency while protecting team processes and company policies.
• You’re equally comfortable presenting to C-suite executives as you are training junior team members. You can explain technical marketing concepts to non-technical audiences and make data-driven recommendations that clients understand and trust.
• You have an ownership mindset - you see opportunities before they become problems, you document processes, you look for efficiencies, and you take initiative without waiting to be told.
• You’re endlessly curious about marketing trends, testing methodologies, and what drives results across different industries and business models.

Primary Responsibilities

Strategic Leadership (40%)

• Develop comprehensive quarterly marketing strategies for all client accounts
• Lead client strategy sessions and quarterly business reviews
• Create and maintain service delivery playbooks for all five service categories
• Design custom sprint combinations to achieve each client’s specific goals
• Identify growth opportunities within existing accounts
• Ensure strategies align with each client’s industry, competition, and target audience

Execution Oversight (30%)

• Plan and allocate monthly marketing sprints across all accounts
• Manage sprint execution through a hybrid team of employees and contractors
• Ensure consistent quality standards across all deliverables
• Monitor sprint completion rates and delivery timelines
• Coordinate between service areas for integrated campaign delivery
• Oversee implementation of website, content, SEO, and local marketing initiatives

Team & Contractor Management (20%)

• Build and manage a network of reliable freelance contractors
• Assign sprints to appropriate team members based on expertise
• Conduct weekly check-ins with core contractors
• Review and approve contractor deliverables
• Mentor in-house team members on strategy and best practices
• Foster collaboration between in-house staff and contractors

Performance & Optimization (10%)

• Establish KPIs and success metrics for each client
• Analyze campaign performance across all channels
• Prepare monthly and quarterly performance reports
• Identify optimization opportunities and testing priorities
• Lead conversion rate optimization initiatives
• Present results and recommendations to clients

Required Qualifications

Experience

• 6+ years of digital marketing experience with progressive responsibility
• 2+ years in an agency environment (preferred)
• Proven track record managing multi-channel campaigns for SMB clients
• Experience with local service businesses (HVAC, plumbing, legal, medical, home services)
• Demonstrated success in improving lead generation and conversion rates
• Portfolio of successful client campaigns with measurable results

Technical Skills

• Website/UX: Understanding of CRO, Core Web Vitals, user experience principles
• SEO Expertise: Technical SEO, local SEO, content optimization, link building
• Content Marketing: Content strategy, buyer journey mapping, email marketing
• Local Marketing: Google Business Profile optimization, review management, citations
• Paid Media Management: paid search, paid social, display, retargeting, PerformanceMax
• Analytics/Reporting: GA4, Google Search Console, call tracking, attribution modeling, Looker Studio Reports

Strategic Capabilities

• Ability to develop comprehensive, multi-channel marketing strategies
• Experience with marketing campaign/sprint planning and execution
• Strong understanding of local service business models, lead generation and customer acquisition
• Capability to translate business goals into actionable marketing plans
• Experience managing budgets and allocating resources effectively

Leadership & Communication

• Excellent client presentation and communication skills
• Ability to manage and motivate hybrid teams (in-house and remote contractors)
• Strong project management and organizational abilities
• Experience leading client strategy sessions and QBRs
• Comfort with ambiguity and building processes from scratch

Preferred Qualifications

• Google Ads Certification and experience managing PPC campaigns
• Experience with marketing automation platforms (HubSpot, ActiveCampaign, MailChimp)
• Knowledge of technical SEO and website development basics
• Previous experience building and scaling agency operations
• Track record of creating SOPs and training materials

To Apply:

Via LinkedIn, please submit your resume, a cover letter explaining why you're the right fit for this role, and 2-3 case studies or examples of marketing strategies you've developed and executed. We want to see how you think, how you communicate, and the results you've achieved. Alternatively, you can email us at:

Include answers to these questions in your cover letter:

• Describe a time when you took over a client relationship or department that needed improvement. What was your approach and what were the results?
• What’s your philosophy on balancing strategic thinking with tactical execution, especially when wearing multiple hats?
• How do you approach building processes and documentation while also moving quickly to serve clients?
• What excites you about this particular role?

Monkee-Boy is an Equal Opportunity Employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet

Austin, TX $150,000.00-$165,000.00

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