Director, Retail Development

Job Purpose

Step into a pivotal role at BBC Studios where your expertise will shape the retail success of iconic brands like Bluey, Doctor Who, and BBC Earth. Drive retail relationships and innovative growth strategies to deliver ROI in retail and omnichannel accounts across US and Canadian retail channels, ensuring our brands captivate and resonate with audiences everywhere.

The Director, Retail Development role will execute omnichannel retail development and marketing strategies to maximize brand presence and retailer support. The primary focus will be to expand and manage BBC Studios brands’ retail placement across mid‑tier, value, off‑price, grocery, drug and new business channels in the US and Canada, with opportunity to support eCommerce as well.

Key Responsibilities and Accountabilities

• Cultivate, nurture and grow relationships with Buyers, DMMs and Marketing Leads across key retailers.
• Develop and execute brand strategies across BBC Studios’ growing portfolio of brands to increase brand visibility, product placement and sell‑through. Craft compelling, creative, customized and strategic brand presentations for retailers including infographics, sizzles, visual graphics, competitive analysis and recaps. Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners with the goal of gaining support, brand presence and driving revenue growth.
• Analyze available POS to drive sell‑through, help identify key learnings and new opportunities across US and Canadian retailers.
• Execute retail marketing activations including digital and in‑store events/promotions/campaigns, costume appearances and bespoke opportunities that drive excitement, social engagement, traffic and sales.
• Collaborate with internal team, licensing partners and agencies to develop meaningful, turnkey retail programs that achieve positive ROI.
• Analyze and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.

Knowledge and Experience

• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Illustrator and Photoshop is a plus.
• Superior writing and proofing skills, with an eye for design.
• Excellent verbal and written communication skills.
• Ability to negotiate favorable retail activations and placement.
• Strong organizational skills and attention to detail.

Basic Requirements

• Ten plus years of experience in Retail Development, Licensing or Category Management.
• Experience managing a broad range of retail channels of distribution.
• Solid network of retail buyers, management and marketing leads across mid‑tier, value, drug, grocery, department and off‑price channels.
• Strong familiarity with licensees across all categories.
• Thorough understanding of the US and Canadian retail and entertainment landscape.
• Fortitude to lead and prioritize overlapping projects with tight deadlines from conception to completion.

Additional Desired

• Pop‑culture lover, with a passion for global content, trends & audiences.
• Solid understanding of US and/or Canadian retail channels.
• Proactive, collaborative team player.
• Self‑motivated multi‑tasker.
• Willing to travel when needed.

Compensation

The anticipated annual base salary for this position is $145,000‑$150,000 + 15% bonus. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the applicant, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

Benefits and Perks

• 100% Employer‑Paid Medical and Dental Insurance (PPO plans).
• Generous Paid Time Off.
• Flexible, Hybrid Working Arrangements.
• Work/life balance.
• Free Retirement Consulting to All Employees.
• Pet Insurance.
• Commuter Benefits.
• Gym Reimbursement.

About The BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non‑production roles.

The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.

We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact:

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