Sales Director - Club & Mass Channel
Evergreen Waffles & Pancakes, Glencoe, IL, United States
About Evergreen Waffles
We’re Evergreen, and we make waffles that are craveworthy first and quietly nutritious behind‑the‑scenes. What started in 2018 with a mom, a mission, and a waffle maker has grown into two waffle lines, placement in over 8,000 stores nationwide, and one of the fastest‑scaling brands in the U.S. We’re on a mission to reinvent breakfast—and we’re looking for team members who are passionate, creative, and love to hustle.
Key Responsibilities
- Grow Evergreen’s Club & Mass channel—driving distribution, velocity, and revenue across key partners like Target, Walmart, Costco, and Sam’s Club.
- Build and lead joint business plans that unlock win‑win growth for both Evergreen and our retail partners.
- Turn insights into action—using data to spot opportunities, solve problems, and tell a compelling growth story.
- Drive smart, effective promotion and pricing strategies that fuel trial, repeat, and real household penetration.
- Lead relationships with buyers and brokers—showing up as a trusted partner and pushing for bigger, better outcomes.
- Partner cross‑functionally to bring new items to life—from innovation to shelf—with strong, clean execution.
- Stay close to the shelf—ensuring strong in‑stock, great merchandising, and support plans to drive consistent in‑store performance.
- Bring a builder mindset—helping shape how we scale the channel and the way we go to market.
Qualifications
- 8‑12+ years of CPG sales experience, with deep expertise in Club, Mass, or large‑format retail.
- Proven track record of driving growth with major retailers (Target, Walmart, Costco, Sam’s Club).
- Strong strategic mindset paired with hands‑on execution ability.
- Experience leading broker networks and influencing cross‑functional teams.
- Deep understanding of high‑velocity retail environments, trade strategy, and category management.
- Strong analytical capabilities and comfort using data to drive decisions.
- Entrepreneurial mindset—comfortable operating in a fast‑paced, high‑growth environment.
Compensation And Benefits
- Competitive base salary of $130,000–$160,000 per year depending on experience, knowledge, skills, abilities, market alignment in your area, and internal alignment with our team.
- Bonus potential, aligned with experience, scope, and the opportunity to make a real impact.
- Medical, dental, vision, and base life insurance -- 50% of premiums paid by the company.
- 401k with 4% company match.
- Self‑managed PTO and paid company holidays.
- Voluntary/supplemental life, critical illness and accident insurance.
- Flexible health and dependent care spending account plans.
- Instacart membership.