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Sales Director

Integrated Personnel Services Limited, greeley, co, United States


Prioritized Must-Have Skills for the Director of Sales Enablement:

7+ years in sales enablement, sales operations, or sales leadership (CPG/food/agriculture preferred).

CRM expertise (Salesforce preferred); strong Excel, PowerPoint, and organizational capability.

Responsibilities for the Director of Sales Enablement:

  • Sales Strategy & Go to Market Alignment
  • Partner with commercial and cross-functional leaders to clarify priorities and define sales objectives.
  • Deploy sales tactics and GTM programs that support business goals and reduce execution friction.
  • Track business performance, diagnose gaps, and adjust enablement strategies accordingly.
  • Define KPIs tailored to each GTM structure.
  • Provide reporting and insights on sales opportunities and pipeline health.
  • Support sales teams with performance root cause analysis and best practice development.
  • Ensure clear ROI on enablement programs and tools.
  • Optimize CRM use and adoption (Salesforce preferred).
  • Streamline sales processes by channel and customer type.
  • Collaborate with marketing and product teams to develop sales materials, market insights, and competitive intelligence resources.
  • Cross-Functional Leadership
  • Drive alignment on promotions, product launches, incentive structures, and customer messaging.
  • Lead initiatives that accelerate sales cycles and improve operational efficiency.
  • Training, Onboarding & Development
  • Build onboarding and continuous development programs for new and existing sales team members.
  • Create playbooks, training modules, and ongoing learning pathways to enhance sales capabilities.

Key Outcomes — First 12 Months

  • Develop and maintain core KPIs and reporting mechanisms, with routines to address performance.
  • Implement and improve CRM adoption and pipeline visibility with clear workflows.
  • Establish a scalable content and playbook framework for selling processes.
  • Strengthen cross-functional alignment with measurable impact on sales execution.
  • Launch a standardized onboarding program for all sales roles.

Requirements for the Director of Sales Enablement:

  • 7+ years in sales enablement, sales operations, or sales leadership (CPG/food/agriculture preferred).
  • Proven success in driving enterprise-level enablement initiatives.
  • Strong communication, leadership, and analytical skills.
  • CRM expertise (Salesforce preferred); strong Excel, PowerPoint, and organizational capability.

Benefits for the Director of Sales Enablement:

  • Medical Insurance
  • Vision Insurance
  • Life Insurance
  • Short Term / Long Term Disability Insurance

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