Brand President - FEP
Leap Brands, Orlando, FL, United States
Brand President – Restaurant Group
Reports To: CEO / Group President
Overview
The Brand President is responsible for the overall performance, growth, and strategic direction of a restaurant brand or portfolio. This role holds full P&L accountability and leads cross-functional teams across operations, marketing, culinary, development, and finance to drive profitable growth, brand consistency, and operational excellence .
Key Responsibilities
Strategic Leadership
- Define and execute brand vision, growth strategy, and market expansion plans
- Identify new revenue streams, partnerships, and development opportunities
Financial Performance
- Own full P&L; drive sales, EBITDA, and unit-level profitability
- Establish KPIs and performance metrics; lead data-driven decision making
Operations
- Oversee multi-unit operations to ensure consistent execution, food quality, and guest experience
- Improve labor efficiency, cost controls, and overall unit economics
Brand & Marketing
- Protect and evolve brand positioning across all guest touchpoints
- Partner with marketing on campaigns, digital strategy, and customer engagement
People Leadership
- Build and lead a high-performing leadership team (VPs/Directors)
- Drive talent development, succession planning, and culture
Development & Growth
- Partner on site selection, new unit openings, and remodel initiatives
- Support franchise relationships and performance where applicable
Qualifications
- 15+ years in restaurant, hospitality, or multi-unit retail leadership
- Proven success with multi-unit P&L ownership and scaling operations
- Experience in growth, turnaround, or brand transformation environments
- Strong leadership of senior teams and cross-functional organizations
- Deep understanding of operations, finance, and brand management
Key Competencies
- Strategic & Financial Leadership
- Operational Excellence
- Brand Stewardship
- Talent Development
- Data-Driven Decision Making