Director, Paid Media & Activation Strategy

A leading lodging franchisor based in North Bethesda, Maryland is seeking a Director, Paid Media to lead full-funnel paid media strategy and execution across various platforms. The ideal candidate will have over 10 years of experience in managing paid media programs with a deep focus on Paid Search and Paid Social. Responsibilities include leading the Media Planning & Activation team, managing partnerships with agencies, and ensuring that media performance enhances business outcomes. The role demands strong analytical skills and effective cross-functional collaboration.
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