Senior Product Marketing Manager

Senior Product Marketing Manager

Location: Austin, TX, 78728

We are seeking a Senior Product Marketing Manager to lead messaging, positioning, and go‑to‑market activities for Wayne‑branded fuel dispensers and related fueling technologies in North America. The role ensures strong alignment between product management, marketing, and sales so that DFS products are clearly positioned and consistently represented across all customer‑facing channels.

Responsibilities

Product Messaging and Positioning

• Develop and maintain clear messaging and positioning that communicates the differentiated value of DFS fueling solutions.
• Define value propositions and messaging that clearly articulate product benefits and competitive differentiation.
• Translate technical product capabilities into clear, customer‑focused narratives for marketing, sales, and distributor audiences.
• Ensure consistent product messaging across marketing materials, campaigns, sales content, and digital channels.
• Develop product stories and use cases that resonate with fuel retailers, convenience operators, and multi‑site operators.

Go‑to‑Market Leadership

• Drive cross‑functional go‑to‑market planning and execution for new products and portfolio enhancements.
• Lead development of go‑to‑market plans for new product launches and major product updates.
• Partner closely with product management to align product strategy with market positioning and launch plans.
• Coordinate launch readiness across marketing, sales enablement, digital marketing, and channel teams.
• Ensure marketing campaigns, product content, and sales enablement materials support launch objectives.
• Ensure distributor partners are prepared to support new product launches through clear positioning, launch materials, and sales enablement resources.

Sales Enablement and Market Adoption

• Equip sales teams and distributor partners with the tools and narratives needed to effectively position DFS products in the market.
• Develop sales enablement tools including product briefs, pitch decks, competitive positioning guides, and FAQs.
• Develop clear product narratives that help sales teams communicate the business value of DFS solutions.
• Develop product messaging and enablement materials that help distributor partners effectively position and sell DFS solutions.
• Partner with sales enablement teams to support product training and education initiatives.
• Capture and communicate customer success stories and real‑world product applications.
• Incorporate sales feedback and early win/loss insights to refine messaging and improve product adoption.

Market and Competitive Intelligence

• Develop a strong understanding of the market landscape to inform messaging, positioning, and product strategy.
• Conduct competitive and market research to identify opportunities for differentiation.
• Monitor industry trends, customer needs, and competitor activity across fueling and convenience retail technologies.
• Provide regular insights to product, sales, and marketing teams to strengthen positioning and sales effectiveness.

Win/Loss and Customer Insights

• Partner with sales teams to capture insights from wins, losses, and customer feedback.
• Identify patterns in buying criteria, competitive positioning, and customer objections.
• Translate insights into improvements in messaging, positioning, and sales enablement materials.
• Share insights with product management to inform product roadmap discussions.

Product Marketing Performance and Optimization

• Evaluate the effectiveness of product marketing initiatives and continuously improve messaging and programs.
• Track product marketing performance indicators related to product adoption and campaign engagement.
• Partner with marketing teams to assess program effectiveness and refine messaging where needed.
• Identify opportunities to strengthen product positioning and improve marketing support for sales teams.

Candidate Profile

• The ideal candidate is a strategic product marketer who enjoys translating complex products into clear customer value and working closely with product managers and sales teams.
• Strong ability to turn technical product capabilities into compelling customer value propositions.
• Experience developing product messaging, positioning, and go‑to‑market strategies in B2B technology or industrial markets.
• Comfortable working cross‑functionally with product management, sales teams, and marketing organizations.
• Strong communication and storytelling skills with the ability to influence stakeholders across the organization.
• Analytical mindset with the ability to incorporate customer insights and market feedback into messaging and positioning.
• Experience supporting channel‑driven or distributor‑based sales models is a plus.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred.
• 7+ years of experience in product marketing, product management, technical marketing, or related roles.
• Experience supporting product launches and go‑to‑market initiatives in a B2B technology or industrial environment.
• Ability to quickly learn complex technical products and translate them into clear customer value propositions.
• Strong cross‑functional collaboration skills and ability to influence without direct authority.
• Ability to manage multiple initiatives in a fast‑paced environment.

Benefits

Benefits for this position include a 401(k) savings plan with employer contributions; medical, dental, and vision insurance; wellness programs; health savings account and health care and dependent care flexible spending accounts; company‑paid short‑term and long‑term disability; company‑paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including business travel services; employee discounts; and an employee assistance program that includes company‑paid counseling sessions and legal services.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

#J-18808-Ljbffr