Go-To-Market Strategy Director

What we’re building and why we’re building it.

Every month, millions of people use Fetch, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycoft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people‑first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

About The Role

As the Go-To-Market Strategy Director, you will be responsible for leading high-impact growth initiatives within Fetch’s Performance Ads business.

You will work at the intersection of Product, Sales, and Operations — turning new product capabilities into scalable revenue growth. You will be expected to think analytically to identify growth levers, create activation strategies, and execute at a rapid pace to bring the strategy to life. This is a unique role that will shape the future of Fetch’s ads business.

This is a full‑time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities

• Product Go-To-Market Strategy: Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
• Strategic Leadership: Lead large cross‑functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
• Cross‑Functional Execution: Partner closely with product, sales, and other cross‑functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
• Sales Enablement: Create clear narratives, tools, and training that enable the sales team to confidently bring new solutions to market.
• Revenue Acceleration: Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.

The Ideal Candidate

• Structured Problem Solver: Excels at bringing structured thinking to complex problems, breaking down ambiguous problems into actionable frameworks.
• Strong Operator: Comfortable owning workstreams end‑to‑end, managing multiple priorities, and driving execution in fast‑paced environments.
• Commercially Minded: Understands revenue dynamics and how product decisions translate into sales impact and growth.
• Influential Communicator: Builds alignment across stakeholders, communicates clearly at all levels, and drives decisions without direct authority.
• Data Driven: Defines clear success metrics and uses data to inform decisions.

Minimum Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• 8+ years of experience in management consulting or strategy roles
• Excellent problem‑solving skills, with the ability to navigate through ambiguity to find 80/20 solutions
• Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority
• Strong written and verbal communication skills, with the ability to create compelling narratives and reports for sales and client discussions.
• Entrepreneurial spirit, high agency and a self‑starter.

Preferred Requirements

• Familiarity with the ad industry or retail/CPG industry
• Experience in working with product/tech teams and sales organizations

Compensation

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is (173,801-204,472). Discover our benefits and how our employees live rewarded at

At Fetch, we’ll give you the tools to feel healthy, happy and secure through:

• Equity: We offer full‑time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar‑for‑dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee‑led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year‑end week‑long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return‑to‑work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one‑time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at

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