Head of Digital and Growth
Kami, Town of Texas, WI, United States
Opportunity
This strategic and high‑leverage role combines strategy and oversight of all digital channels, campaigns, and technology with the design and execution of growth experiments that drive acquisition, activation, product adoption, and advocacy.
Responsibilities
Digital Strategy & Orchestration
- Define and drive the roadmap for all digital channels, lifecycle, demand programs, growth experiments, and website strategy.
- Prioritize initiatives to maximize acquisition, activation, adoption, and expansion across our enterprise, mid‑market, and SME segments.
- Collaborate closely with Sales, Product, RevOps, and Marketing to ensure alignment on outcomes and performance measurement.
Growth & Acquisition
- Support commercial acquisition and growth strategies via ABM/ABN programs, paid media, and CRO.
- Foster a culture of experimentation: generate hypotheses, run tests, and scale what works.
- Partner with our Demand Lead to ensure campaigns are executed and optimized efficiently.
Lifecycle & Engagement
- Work with a range of experts to define activation, engagement and expansion strategies.
- Ensure messaging, journey design, and in‑product communications are integrated and segmented for success.
- Use data insights to refine campaigns and maximize impact across millions of users.
Martech & Website Oversight
- Own the marketing technology strategy and roadmap, including automation, analytics, and integrations.
- Ensure website strategy and CRO initiatives support both acquisition and lifecycle objectives.
- Manage vendors, contractors, and external dev resources to deliver website and stack execution effectively.
Team Leadership
- Lead a small, high‑impact in‑house team: Demand, Website, Ops.
- Mentor and develop team members, providing strategic guidance and operational support.
- Foster a collaborative, experimental, and outcome‑focused culture.
Qualifications
- 8+ years in digital marketing, growth, or SaaS marketing leadership roles.
- Experience scaling digital acquisition and lifecycle programs at large scale (B2B or PLG).
- Proven experience with ABM/ABN campaigns, growth experiments, CRO, and lifecycle engagement.
- Experience managing marketing technology stacks, CMS, automation, analytics, or orchestrating technical teams.
- Strategic thinker with the ability to translate data into actionable growth initiatives.
- Strong team leadership, mentorship, and ability to coordinate contractors or agencies.
- Comfortable in a fast‑paced, collaborative environment with high‑impact responsibility.
Benefits
- A people‑first employer on an inspiring mission to build the future of education while changing the lives of millions.
- A high calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals.
- Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more.
- A strong mission; the satisfaction of knowing you’re not only helping modern‑day superheroes—teachers— but also helping them shape minds of future generations worldwide.
- Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century.
- Huge potential: Already used by 70M users in 175 countries. One of the most popular and fastest‑growing EdTech platforms worldwide.