Sr. Director, Brand Management

Your Role

As a Brand Manager, you will be responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. You will advocate for their vision and business in online sales, tour merchandise, VIP ticketing, in-store sales, and intellectual property agreements. You will also coordinate cross‑functional project progress through internal teams including build, manufacturing, promotional efforts, advertising, data acquisition, e‑commerce operations, and finance.

Responsibilities

• Serve as the primary point of contact and strategic lead for a group of artists and their teams.
• Build and maintain strong relationships with artists, management, and label partners.
• Develop and execute artist strategies across e‑commerce, touring merchandise, VIP, retail, and licensing.
• Drive artist approvals across product, creative, touring, sales, and rights management initiatives.
• Coordinate cross‑functionally with creative, production, marketing, e‑commerce, and finance teams.
• Own artist calendars, key milestones, and performance tracking.
• Manage budgets, revenue targets, and overall P&L performance for assigned accounts.
• Oversee product development and creative direction in partnership with artists and internal teams.
• Lead key business reviews and planning meetings with internal and external partners.
• Manage and mentor junior team members within your pod.
• Maintain budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance.
• Manage relationships with label partners, ensuring alignment with their priorities and successful execution of shared objectives.

Qualifications

• Minimum 5 years of experience in an operational or similar role.
• Experience working with or alongside artist management companies and/or labels.
• Deep hands‑on experience with the systems and day‑to‑day operations of a merchandise and/or D2C company.
• Ability to collaborate effectively across creative, social, e‑commerce, and operations teams.
• Highly analytical with a creative, growth‑oriented mindset.

Desirable Skills

• Creative abilities or the ability to use Photoshop.
• Experience with social media management.
• Understanding of production methods (screen printing and embroidery).
• A love for artists on Warner Music Group.

This position requires a minimum of 5 days per week in the office. Salary Range: $120,000 to $175,000 annually. Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

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