Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

Overview

Senior Director, Head of eCommerce, Direct to Consumer is a pivotal executive role responsible for owning the end-to-end DTC P&L, digital strategy, and customer experience across the owned eCommerce site. The position leads performance across merchandising, digital marketing, site experience, and operations to build a best-in-class DTC business aligned with SharkNinja’s product portfolio.

Key Responsibilities

• Own and execute the US DTC growth strategy, translating brand strategy into a high-performing digital commerce experience
• Lead all aspects of the DTC P&L: pricing strategy, promotional calendar, merchandising mix, and profitability levers
• Align with finance and analytics teams to forecast sales, measure performance, and optimize ROI
• Monitor daily/weekly/monthly business performance and address challenges or capitalize on opportunities
• Collaborate with product marketing and demand planning to ensure inventory depth and pricing alignment across campaigns, seasons, and promotions
• Define short- and long-term roadmap for scaling eCommerce across categories and customer segments
• Lead digital merchandising strategy to optimize product assortment, categorization, and discoverability
• Use data and customer insights to drive cross-sell, up-sell, and bundling strategies to improve AOV and customer satisfaction
• Define the commercial calendar with marketing to support product launches, brand storytelling, and performance goals
• Own the content-to-commerce experience—ensuring PDPs, comparison tools, and buying guides are optimized for conversion
• Manage new product onboarding workflows and seasonal content refreshes for speed to market
• Drive personalization, A/B testing, CRO, and responsive design improvements
• Optimize the end-to-end customer journey from landing page to checkout to post-purchase experience

Qualifications

• 8-12+ years of experience in eCommerce, digital marketing, or DTC leadership, preferably in consumer goods or durable products
• Proven track record of growing a DTC business and owning a revenue-driving P&L
• Expertise in digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (e.g., GA4, BI), and marketing tech stacks
• Commercial acumen with strong digital channel fluency
• Strong leadership and team development capabilities
• Understanding of digital merchandising, consumer shopping behavior, and conversion optimization
• Experience with eCommerce merchandising tools (e.g., Bloomreach or native SFCC/Shopify capabilities)
• Ability to collaborate with product teams to position items for launches, promotions, and evergreen sales

Salary and Benefits

The annual salary range for this position is displayed below. Factors affecting starting pay include geography/market, skills, education, experience, and other qualifications. The Company offers benefits including medical, dental, vision, flexible spending accounts, health savings accounts with company contribution, 401(k) with matching, employee stock purchase program, life insurance, disability coverage, paid time off, holidays, parental leave, and additional programs.

Equal Opportunity & Privacy

We are an equal opportunity employer. Learn more about SharkNinja Candidate Privacy Notice. For candidates based in all regions, please refer to the Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at

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