Director, Customer Insights & Analytics

Director of Customer Insights & Analytics

Position: Director of Customer Insights & Analytics at Dollar Tree’s corporate office. This role leads a high‑performing insights and analytics function that delivers customer, category, and performance insights to drive enterprise merchandising and marketing strategies. Your leadership empowers the organization to leverage data‑driven storytelling to uncover whitespace opportunities, improve full‑funnel marketing effectiveness, and accelerate business growth.

About Your Role

As the Director of Customer Insights & Analytics, you will lead a high‑performing function that delivers insights to drive enterprise merchandising and marketing strategies.

Strategic Leadership & Business Partnership

• Operationalize all merchandising and marketing data and insights needs through a robust annual calendar, proactively addressing known business needs while maintaining agility for ad hoc leadership requests.
• Serve as a strategic thought partner to senior merchandising and marketing leaders, translating complex insights into clear, compelling narratives that influence decision‑making.
• Lead enterprise‑wide insights for quarterly deep dives, board of director updates, category performance reviews, voice‑of‑the‑customer initiatives, and monthly customer sentiment reporting.
• Leverage deep business and customer knowledge to proactively recommend strategies to drive incremental trips, sales, and long‑term growth.

Customer & Marketing Insights

• Lead quarterly customer qualitative research to deepen customer understanding and inform merchandising and marketing strategies.
• Partner closely with Marketing to deliver reliable sales attribution across full‑funnel marketing tactics.
• Lead annual marketing mix modeling and brand health measurement initiatives in partnership with Big Chalk.
• Improve marketing effectiveness through actionable insights derived from syndicated data, internal analytics, and customer research.

Data, Analytics & Supplier Management

• Lead all external data and analytics supplier relationships, including Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk.
• Manage supplier contracts, work plans, and deliverables to ensure contractual obligations are met and value is maximized.
• Stay current on insights and analytics industry trends and proactively evaluate new data sources and tools to enhance enterprise knowledge and capabilities.

Team Leadership & Development

• Lead, coach, and develop a team of three direct reports, fostering a culture of curiosity, collaboration, innovation, rigor, and continuous improvement.
• Ensure all insights requests are delivered on time and within the approved annual budget, including monthly budget tracking and reporting.
• Establish a regular cadence of training and insight sharing to elevate data literacy across the broader organization.

Your Required Skills and Experience

• Bachelor’s degree required; MBA preferred.
• Minimum of 8–10 years of experience in customer insights, analytics, or data analysis across brands or retailers.
• 5+ years of leadership experience with a demonstrated ability to develop and retain high‑performing teams.
• Deep expertise in merchandising and marketing data, including hands‑on experience with syndicated data partners and retailer‑facing dashboards.
• Strong analytical capabilities with the ability to synthesize large, complex data sets into logical conclusions and actionable recommendations.
• Proven ability to collaborate effectively with senior merchandising and marketing leaders.
• Experience managing external suppliers and agency partners with an ownership mindset to drive innovation and incremental value.
• Excellent verbal and written communication skills at all levels of the organization.
• Demonstrated ability to build strong partnerships, manage expectations, and communicate insights clearly across the enterprise.
• Track record of sound judgment, strong leadership, and success attracting, hiring, and retaining top talent.

Preferred Requirements

• MBA or advanced degree.
• Experience supporting both retail merchandising and full‑funnel marketing analytics.
• Demonstrated passion for staying current with insights, analytics, and data innovation trends.

Benefits

We offer a wide variety of rewards to support your health, wealth, and mental well‑being. In addition to medical, pharmacy, dental, and vision insurance, we offer:

• Employee Assistance Program
• Retirement plans with matching contribution
• Employee Stock Purchase Program
• Educational Assistance
• Access to PerkSpot, an employee discount platform for goods and services
• And much more!

Equal Opportunity Employer

Dollar Tree is an Equal Opportunity Employer committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities.

Job Type: Full time

Location: 500 Volvo Parkway, Chesapeake, Virginia 23320

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