Director, GTM Readiness & Portfolio Planning

Overview

The Director, GTM Readiness and Portfolio Planning, is responsible for driving structured launch readiness and commercialization execution across the Provider portfolio, ensuring new products, enhancements, and AI capabilities translate into measurable adoption, pipeline, and revenue impact. Reporting to the VP of Commercial Strategy, this role serves as a cross-functional integrator across Product, Sales, Marketing, Customer Operations, Sales Engineering, and Pricing to ensure alignment from product definition through market launch and post-launch performance. The Director will establish and operationalize a repeatable commercialization model, connecting portfolio planning, launch execution, and performance outcomes.

Duties and Responsibilities

• Execute and operationalize commercialization and GTM plans for new Provider products and enhancements with appropriate business partners to ensure clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
• Lead the Voice of Customer function, including customer insights, and feedback loops.
• Lead quarterly product portfolio planning to define and maintain a clear “Plan of Record,” aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
• Partner with Sales Engineering leadership to evolve the function from demo support to a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
• Define and manage the product portfolio governance process; prepare, facilitate and communicate to the organization on portfolio governance topics through full commercialization.
• Define and operationalize scalable commercialization processes and governance frameworks, ensuring consistent execution across the portfolio. Create and report metrics/KPIs on the efficacy of the above functions.
• Build strong relationships with internal stakeholders to ensure decisions translate into outcomes, not just plans.
• Own commercialization outcomes for new product launches, including adoption, pipeline contribution, and revenue impact, ensuring clear linkage between product releases and business performance.
• Own post-launch performance tracking and continuous optimization, ensuring products achieve targeted adoption and commercial outcomes.
• Partner with Product and Finance to inform pricing and monetization strategies, incorporating market feedback, competitive positioning, and performance data.

Performance Monitoring

• Monitor and analyze commercial performance, including bookings, pipeline health, pricing effectiveness, and retention signals.
• Use data and customer insights to continuously refine execution.
• Establish clear launch success metrics and operating cadence to monitor adoption, customer feedback, and commercial performance post-launch.
• Build scalable commercialization playbooks and operating models to support repeatable launches as the Provider portfolio expands.

Job Requirements

• 12+ years of experience in healthcare SaaS, enterprise software, or commercial program leadership
• Proven success in developing new programs that are right sized for our organization to ensure successful execution
• Demonstrated leadership skills for influencing cross functional teams
• Financial and operational awareness (understanding of revenue, pipeline, retention signals)
• Open communication that includes negotiation and win-win approaches
• Strong presentation and communication skills (verbal, written, visual, listening)—inclusive of executive audiences
• Professional and positive approach, self-motivated, strong in building relationships, team player, dynamic, creative with the ability to work on own initiative
• Experience working cross-functionally across Product, Sales, and Marketing
• Strong project management and organizational skills

Education

• BA or BS degree in technical or business discipline or related field required.
• Master’s degree or equivalent preferred.

Physical Demands and Work Environment

• Sedentary work (i.e. sitting for long periods of time).
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force.
• Frequent or constant to lift, carry, push, pull or otherwise move objects and repetitive motions.
• Subject to inside environmental conditions.
• May require up to 25% travel.

Inovalon Offers a Competitive Salary And Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives. The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more. Base Compensation Range: $149,100—$170,000 USD. This position is not eligible for immigration sponsorship (e.g. H-1B, TN, or E-3). Applicants must be authorized to work in the United States as a condition of employment. If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply. Inovalon is committed to equal opportunity and inclusive practices. We encourage applicants from diverse backgrounds to apply. We are an equal opportunity employer regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. To review legal requirements and labor law posters, please visit the provided links.

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