Senior Product Strategy Manager, Fire TV Growth

Overview

Amazon Fire TV is seeking a Senior Product Manager to define and drive the long-term growth strategy for Fire TV globally. This role is outward and forward-facing—defining where the business should go, how to get there, and how to plan and resource for it. You'll own growth strategy as a primary outcome, identifying high-impact opportunities, building scalable planning mechanisms, and translating business ambiguity into clear, data-backed decisions.

Key Responsibilities

• Lead annual business planning—goal setting, investment prioritization, and long-range forecasting—with Finance, Data Science, and senior leadership, driving scenario planning, rigor, and governance.
• Define and execute growth opportunities for Fire TV features, working with Product on prioritization and with Marketing on attach and engagement goals.
• Translate ambiguous business questions into structured analytical frameworks, delivering clear written recommendations that drive investment and prioritization decisions.
• Build and scale strategic planning methodologies (e.g., TAM analysis, conjoint, scenario modeling) across markets and segments.
• Wear a general manager hat across Fire TV's largest growth bets—owning KPI tracking, accountability structures, influencing cross‑functional stakeholders, and equipping leadership with the narratives needed to stay aligned and act decisively.

A Day in the Life

No two days look the same, but the work is always at the intersection of data, strategy, and decisions that matter. You dig into performance data, build a point of view, and bring it to a planning sync with Finance and senior leadership. Later you join a scenario planning session with Data Science to stress‑test the long‑range forecast and pressure‑check assumptions for the next annual plan. In the afternoon you attend a product strategy session to decide which features get prioritized next cycle, grounded in TAM estimates and attach‑rate models you built. You close the day on a KPI dashboard for one of Fire TV's largest growth bets, flagging what’s on track and where the business needs attention.

About the Team

We are a small but high‑impact team sitting at the center of Fire TV's growth agenda. We bring together product, finance, data science, and marketing to help Fire TV execute at its highest potential—pushing the business forward at the inflection points that matter. Our work spans strategy, planning, and cross‑functional execution: understanding where the market is headed, running the cadence of business reviews, and connecting the operating lines across Fire TV's functions. We partner directly with senior leadership on the decisions that shape Fire TV's future, and work closely with Product, Engineering, and Marketing to make sure great experiences reach millions of customers. If you thrive at the intersection of big‑picture strategy and rigorous execution, you'll fit right in.

Basic Qualifications

• Bachelor’s degree in business administration, finance, economics, computer science, data science, engineering, or other related field.
• 5+ years of product or program management, product marketing, business development or technology experience.
• Experience owning/driving roadmap strategy and definition.
• Experience influencing senior leadership through data‑driven insights.
• Experience in a corporate strategy, consulting or analytics role or a strategic function such as managing a P&L, customer satisfaction/loyalty, churn/retention improvement, revenue targets.

Preferred Qualifications

• Master’s degree or equivalent.
• Experience leading annual forecasting, planning, and variance analysis for a global business, with demonstrated ability to apply strategic planning methodologies such as TAM analysis, conjoint analysis, or scenario modeling.

Equal Opportunity Employer

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Accessibility & Accommodation

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