BUSINESS DEVELOPMENT DIRECTOR – HEALTHCARE FOODSERVICE
More Than A Bakery, versailles, ky, United States
Summary/Objective
The Business Development Director – Healthcare Foodservice is responsible for developing and growing healthcare foodservice revenue streams through the sale of better-for-you cookies, crackers, and healthy snack products. Key customer segments include hospitals, retirement communities, senior living facilities, long-term care providers, and affiliated foodservice operators. The role is responsible for developing new markets, establishing strategic customer relationships, and converting early-stage opportunities into sustainable, long-term business.
Key Responsibilities
- Develop and execute a market entry and growth strategy focused on healthcare and senior living foodservice channels.
- Identify, prospect, and secure new customers for healthy cookies, crackers, and snack products, with emphasis on nutrition-forward, portion-controlled, and clean-label offerings.
- Increase company revenue by opening new healthcare foodservice accounts and expanding usage within existing relationships.
- Serve as the primary driver for new-market sales activity, from initial outreach through commercialization.
- Build, onboard, and manage a new broker network to support healthcare and senior living foodservice sales growth in targeted regions.
- Manage and optimize relationships with existing distributors, ensuring alignment on healthcare-focused product priorities, pricing, and execution.
- Collaborate with internal teams to align product innovation, nutrition positioning, and packaging formats with healthcare customer needs.
Duties
- Research and analyze healthcare foodservice trends, nutrition standards, regulatory requirements, and purchasing models.
- Establish relationships with key decision-makers, including foodservice directors, dietitians, procurement teams, brokers, distributors, and group purchasing organizations.
- Lead customer and broker presentations highlighting product nutrition, ingredient transparency, operational fit, and patient/resident satisfaction.
- Coordinate new product trials, pilots, and launches within healthcare and senior living environments.
- Represent the company at healthcare foodservice trade shows, conferences, and customer facilities.
- Track pipeline activity, forecast sales, and provide regular progress updates on new market and distributor performance.
- Transition established accounts to Sales Management and Customer Service while remaining engaged on growth opportunities.
Competencies
- Entrepreneurial mindset with comfort building new markets, broker networks, and distributor strategies from the ground up.
- Strong understanding of foodservice sales, preferably within healthcare, senior living, or institutional channels.
- Ability to sell value-based, nutrition-focused products to clinical and operational stakeholders.
- Excellent consultative selling, negotiation, and relationship-building skills.
- Self-motivated, results-driven, and comfortable working independently.
- High integrity, professionalism, and credibility with healthcare partners.
Supervisory Responsibility: None
Requirements
Required Education and Experience
- Proven experience in business development or foodservice sales, ideally involving brokers and distributors.
- Demonstrated success launching new products, territories, or sales channels.
- Ability to create and deliver effective sales presentations tailored to diverse audiences.
- Strong organizational, prioritization, and time-management skills.
- Bachelor’s degree in Business, Marketing, Nutrition, or a related field preferred.