Director, Product Management, Firefly Custom Models

Join Adobe's Firefly Enterprise team to shape the future of brand-based Enterprise creative at scale. As Director of Product Management for Firefly Custom Models, you will define and drive the strategic vision for how creative and marketing teams can train generative AI models using their own brand assets, from the best-in-class user-facing experience to integration in Adobe applications and partnering deeply with the research teams. You will be responsible for the end-to-end custom models experience and drive strategy for the future of Custom Models, including extending to new modalities.

What You’ll Do

• Define vision, strategy, and roadmap for custom and 3P models.
• Lead and mentor a high-performing PM team.
• Drive end-to-end product lifecycle: ideation to optimization.
• Partner with research, engineering, data/ML, design, and business teams to deliver scalable, reliable solutions.
• Identify automation opportunities and prioritize by impact and feasibility.
• Set success metrics and make data‑driven decisions.
• Stay ahead of AI trends, regulations, and security.
• Collaborate on go-to-market strategies and adoption.
• Work directly with our most strategic customers on product roadmap.
• Communicate roadmap and outcomes to senior leadership.
• Ensure enterprise readiness with security, privacy, data residency, SLAs.
• Build model lifecycle workflows for ingestion, rights, evaluation, deployment, versioning, monitoring, and deprecation.
• Establish MLOps, partnering on training/inference efficiency, latency, and throughput.
• Develop admin controls with keys, access, permissions, approvals, and reporting.
• Collaborate on 3P partner technical and commercial integration.
• Work with legal to enable 3P models.

What You Need to Succeed

• 10+ years in product management; 3‑5 years in AI/ML leadership.
• Proven success building and scaling custom models.
• Proven track record of successful partnership with research teams.
• Strong technical fluency in ML/AI systems including MLOps.
• Expertise in metrics, analytics, and data‑driven decision‑making.
• Exceptional communication and ability to influence at all levels.
• Agile and AI‑first product development experience.
• Experience working with Enterprise SaaS.
• Customer‑facing rigor and experience with matrixed orgs.
• Hands‑on with LLMs, agent frameworks, orchestration, and advanced AI (preferred).
• Experience delivering automation at scale with measurable impact (preferred).
• Familiarity with responsible AI, security, and compliance (preferred).
• Advanced degree (MS, MBA) or equivalent experience (preferred).

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

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State‑Specific Notices

California:

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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