Mediabistro logo
job logo

Director, Product (Mobile)

Zeta Global, new york, ny, United States

THE ROLE

Zeta is building its mobile capabilities into a core CPaaS vertical. The Mobile & Conversational Messaging Product Lead will define and scale Zeta’s strategy across SMS, RCS, WhatsApp, and Mobile Push, leading the buildout of a next‑generation Conversational Messaging Platform powered by Athena and integrated into Zeta’s unified infrastructure.

  • Platform Strategy: Define the long‑term vision for the Conversational Messaging Platform, aligning channels, AI capabilities, and enterprise use cases.
  • Vertical Leadership: Lead the transformation of mobile messaging into a scalable product vertical within the Vertical Applications team.
  • Product Packaging & Monetization: Define how mobile and conversational capabilities are packaged, positioned, and monetized across Zeta's enterprise client base.
  • Go‑To‑Market Strategy: Partner with Sales, Product Marketing, and Customer teams to create repeatable adoption frameworks, vertical use cases, and enterprise deployment models.
  • Client & Market Feedback Loop: Work directly with strategic clients and internal teams to translate market demand into roadmap priorities.

RESPONSIBILITIES

  • Product & Platform
    • Own the roadmap for mobile and conversational messaging capabilities.
    • Drive integration across SMS, RCS, WhatsApp, Mobile Push, and Athena.
    • Align platform capabilities with Athena‑powered AI workflows.
  • Cross‑Functional Execution
    • Partner with Product & Engineering to accelerate platform development.
    • Collaborate with Activations and Customer teams to drive client adoption.
    • Work with Product Marketing and Sales to translate capabilities into market‑ready offerings.
  • Validate enterprise messaging use cases with strategic clients.
  • Identify opportunities for verticalized messaging solutions.
  • Support product demos, pilots, and strategic client deployments.

REQUIREMENTS

  • Experience
    • 10+ years in Product Management, Platform Strategy, or Product‑Led GTM.
    • Track record building or scaling messaging, engagement, or martech platforms (CPaaS).
  • Backgrounds That Translate Well
    • Mobile engagement or conversational messaging platforms.
    • Martech / Adtech infrastructure or Customer Engagement Platforms (CEP).
    • Messaging infrastructure providers or enterprise SaaS with product‑led GTM.
  • Key Skills
    • Platform product development and monetization strategy.
    • Messaging protocols and ecosystems: SMS, RCS, WhatsApp, Push.
    • Conversational UX and AI‑driven engagement models.
    • Product‑led GTM, enterprise solution positioning, and client adoption frameworks.
    • Strong cross‑functional leadership across Product, Engineering, and GTM teams.
    • Technical fluency: APIs, platform integrations, marketing automation ecosystems.

BENEFITS & PERKS

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee equity
  • Employee discounts, virtual wellness classes, and pet insurance.

EEO STATEMENT

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

#J-18808-Ljbffr