Vice President for Enrollment and Revenue Strategy

Our Lady of the Lake University (OLLU) invites nominations and applications for the position of Vice President for Enrollment & Revenue Strategy , a transformational executive leadership role charged with shaping the university’s future growth, sustainability, and impact.

Founded in 1895 by the Congregation of Divine Providence, OLLU is a Catholic, Hispanic-Serving Institution committed to expanding educational access, advancing social mobility, and preparing graduates to lead lives of purpose and service.

Reporting directly to the President and serving as a member of the President’s Cabinet, the Vice President will architect and lead a modern, integrated enrollment enterprise—aligning enrollment strategy, financial sustainability, technology, and student success to achieve sustainable growth in enrollment and net tuition revenue.

This is a rare opportunity for an innovative leader to build systems, shape institutional strategy, and transform lives through education.

About Our Lady of the Lake University

Located in vibrant San Antonio, Texas, OLLU combines the opportunities of a major metropolitan region with a deeply personal educational environment. The university serves nearly 2,000 undergraduate and graduate students in small, mission-driven learning communities designed for individualized support and success.

OLLU stands apart through:

• A historic commitment to first‑generation and Hispanic student success
• Small classes and faculty mentorship
• Strong community partnerships across South Texas
• Career‑focused academic pathways
• A values‑centered Catholic educational experience

The university is entering a pivotal moment—one focused on clarity of mission, strategic differentiation, and disciplined execution.

The Opportunity

The Vice President for Enrollment & Revenue Strategy will design and implement a comprehensive enrollment and revenue model that positions OLLU for long‑term vitality.

Key priorities include:

• Aligning academic programs with the regional workforce and market demand
• Optimizing financial aid, pricing, and discount strategies
• Strengthening retention and student progression
• Leveraging technology, analytics, and AI‑enabled recruitment practices

This role represents a shift from traditional enrollment management toward a fully integrated enrollment and revenue strategy.

Key Responsibilities

Strategic Leadership

• Develop and execute a multi‑year enrollment and revenue strategy aligned with institutional priorities
• Serve as a strategic advisor to the President and Cabinet
• Establish measurable performance outcomes and accountability systems

Enrollment Enterprise Development

• Integrate admissions, financial aid, retention, and student success functions
• Build data‑driven forecasting and enrollment modeling practices
• Strengthen the enrollment funnel from inquiry through graduation
• Advance CRM, analytics, and AI‑supported recruitment strategies
• Improve communication, conversion, and student engagement systems
• Modernize operational processes for scalability and efficiency
• Partner closely with Academic Affairs, Finance, Marketing, Athletics, and Student Affairs
• Align enrollment strategy with academic program development
• Foster a culture of collaboration, innovation, and execution
• Recruit, mentor, and develop a high‑performing enrollment organization
• Build a culture grounded in mission, accountability, and continuous improvement

The Ideal Candidate

OLLU seeks a visionary yet practical leader who combines strategic thinking with operational execution.

Successful candidates will demonstrate:

• Proven success designing or scaling enrollment or revenue systems
• Deep expertise in analytics, forecasting, and CRM strategy
• Experience in tuition‑dependent higher education environments
• Ability to translate strategy into measurable outcomes
• Collaborative leadership that breaks silos across organizations
• Commitment to expanding access and advancing student success

Mission alignment with OLLU’s Catholic identity and commitment to social mobility is essential.

Why OLLU

At Our Lady of the Lake University, enrollment strategy is not simply about numbers—it is about transforming communities through education.

This leader will help shape:

• Expanded access for underserved students
• Stronger career pathways and economic mobility
• Institutional sustainability grounded in mission
• A renewed model for faith‑based higher education

Life in San Antonio

San Antonio is one of the fastest‑growing metropolitan regions in the United States, offering:

• Affordable cost of living compared to peer cities
• Thriving healthcare, technology, military, and education sectors
• A welcoming and family‑friendly environment

Leaders relocating to San Antonio will find both professional opportunities and an exceptional quality of life.

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