Reports To: Managing Partner / Firm Leadership
About the Role
We are seeking a hands‑on digital marketing leader to manage and optimize the firm’s advertising spend, with a strong focus on Google Ads and lead generation performance.
This is not a high‑level strategy‑only role. We are looking for someone comfortable working in the details—reviewing campaigns, adjusting budgets, analyzing performance data, and holding vendors accountable.
Improved cost per lead, stronger conversion rates, and clear return on marketing investment will measure success in this role.
What You’ll Do
- Manage and optimize Google Ads and other paid digital campaigns
- Monitor performance metrics and make real‑time budget adjustments
- Identify underperforming campaigns and take corrective action quickly
- Work closely with intake leadership to improve lead conversion
- Provide regular reporting on campaign performance and ROI
- Hold marketing vendors and agencies accountable to results
What We’re Looking For
- Strong hands‑on experience with Google Ads (required)
- Proven ability to improve lead generation and conversion performance
- Experience managing marketing budgets and performance metrics
- Comfortable working with data and making performance‑driven decisions
- Experience in personal injury or professional services is a plus
Compensation
Very competitive & market driven
Performance bonus based on results
Why Join Us
This is an opportunity to take ownership of a firm’s marketing performance and directly impact growth. You’ll work closely with leadership, have visibility into results, and play a key role in improving how marketing drives new cases.
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