Senior Manager- Product Marketing

Job Description

As a Senior Product Marketing Manager, you will build and drive the strategy, positioning, and go‑to‑market (GTM) execution for application‑focused embedded software solutions built using AI/ML on Microchip silicon platforms. You will lead solution definition, roadmap, business plan, pricing and go‑to‑market functions, influence engineering and sales to enable clients to successfully use Microchip solutions for Edge AI applications.

Key Responsibilities

• Product Strategy & Roadmap: Define the solution strategy, roadmap, and business plan for AI‑capable MCUs, translating technical AI innovation into differentiated market leadership.
• Product management: Lead new product introduction, manage product life cycle from concept to obsolescence, pricing and distribution strategy and prioritize and communicate updates to products and their derivatives.
• Go‑to‑Market (GTM) Execution: Lead launch execution for solutions, creating compelling value propositions, training sales team and conducting outbound marketing efforts including solution demo, website, trade shows and event presence.
• Customer & Ecosystem Engagement: Engage with key customers and partner with ecosystem vendors (AI frameworks, toolchain partners) to broaden Microchip solutions reach.

Requirements/Qualifications

• Education: Bachelor’s degree in Electrical Engineering, Computer Science, or related field required; MBA preferred.
• Experience: 15+ years of experience in product marketing, technical marketing, or product management for embedded software and/or semiconductor industry.
• Technical Proficiency: Deep understanding of embedded software stack, microcontroller architecture, embedded systems, software, and applications.
• AI Knowledge: Direct experience with TinyML, edge AI frameworks (TensorFlow Lite for Microcontrollers), and neural network accelerators is highly desirable.
• Communication Skills: Strong ability to translate complex technical features into marketing narratives for business and technical audiences; experience presenting business topics to executive management is highly desirable.

Travel Time

0% - 25%

Physical Attributes

Feeling, Hearing, Seeing, Supervises Others, Talking, Works Alone, Works Around Others

Physical Requirements

80% sitting, 10% standing, 10% walking

Pay Range

We offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry leading ESPP program with a 2‑year look back feature.

The annual base salary range for this position, which could be performed in the US, is $91,000 - $247,000.*

*Range is dependent on numerous factors including job location, skills and experience.

Benefits of working at Microchip

Visit our benefits page for additional information.

Equal Employment Opportunity Statement

Microchip Technology Inc. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

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