VP, Audience & Insights — Insight-Driven Strategy Leader

A global marketing firm based in Plano, Texas, is seeking a VP, Director of Audience & Insights. The successful candidate will lead audience strategy and research for a major electronics client, driving actionable insights and supporting media strategies. The role requires 10+ years of relevant experience and expertise in quantitative and qualitative research. Compensation ranges from $135,375 to $194,460, alongside comprehensive benefits including medical coverage and flexible time off.
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