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Director of Strategic Parent Engagement, Alpha - $200,000/year USD

Crossover, sterling heights, mi, United States


Families who select Alpha rely on trusted advisors across every dimension of their lives. This relationship is the one they've been waiting for. You will become the person they reach out to when doubt arises, when intuition signals concern, or when they want to celebrate a milestone with someone who truly grasps its meaning. You'll develop familiarity with each household deep enough to sense their needs ahead of time—and possess the poise and discernment to respond with warmth, care, and composure. Over time, your role will extend beyond the school itself. You'll become woven into the way these families experience this formative period in their lives. That depth of trust isn't built through procedures. It emerges from presence—steady, reliable, and unhurried. You'll be a constant at morning arrivals and afternoon departures, at evening gatherings that carry significance, and in private exchanges that never appear on a schedule. You'll shape a community that parents feel invested in protecting, where inclusion is seamless and referrals arise naturally from the quality of the experience.

What You Will Be Doing

  • Steward the relationship with every enrolled family—the evolving, long‑term connection that ensures parents feel recognized and understood, not merely accommodated
  • Identify potential concerns before they surface and address them with tact and interpersonal skill that preserves confidence
  • Maintain a consistent, visible presence during key moments: morning arrivals (7–9am), afternoon departures (2–4pm), evening parent programming, and select weekend engagements
  • Develop a campus culture with authentic depth—rituals, milestones, and interactions that foster a sense of belonging families want to defend
  • Develop parent champions through organic engagement, delivering experiences of such consistent quality that advocacy emerges naturally
  • Sustain the dialogue about Alpha's AI‑powered approach with families managing screen‑time questions, skeptical relatives, and periodic uncertainty—not only during enrollment but continuously throughout the campus journey
  • Recognize when a family alignment isn’t optimal and manage the transition with the same care you apply universally—safeguarding the community is integral to your stewardship
  • Create the frameworks and routines this position demands in a setting where the operating model is still evolving

What You Won’t Be Doing

  • Oversee enrollment processes—those responsibilities belong to the Admissions Director; your engagement starts when families commit and grows continuously
  • Operate from behind a desk—your visibility and involvement within the community define the role
  • Adhere to standard office hours—early arrivals, late afternoons, and evening programming are foundational, not occasional
  • Rely on administrative infrastructure, pre‑built systems, or a fully staffed team—you work with significant independence and create what’s necessary
  • Approach family engagement as transactional management—this position rewards authentic rapport, not procedural adherence

Key Responsibilities

Serve as the central, trusted relationship for every family within the Alpha community. Sustain their confidence during challenging periods, cultivate a culture where belonging feels intentional, and establish an environment where satisfied families become active advocates.

Basic Requirements

  • Currently living within commuting range of one of these locations or prepared to relocate within 60 days (preferred candidates have established community presence): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
  • Authorized to work in the U.S. without requiring sponsorship
  • 5+ years in a relationship‑centered role supporting high‑net‑worth or ultra‑high‑net‑worth families—private school admissions, luxury hospitality, philanthropic advising, or any context where discretion, warmth, and interpersonal acuity were equally critical as competence
  • Proven capacity to navigate challenging moments with sophisticated families while maintaining and strengthening trust
  • Authentic presence and communication approach that builds credibility rapidly with affluent, high‑expectation households—polished without appearing rehearsed
  • Direct familiarity with independent, private, or alternative education models—through professional experience or as a parent—that provides credible standing when families question the approach
  • Sincere conviction in AI‑powered education and the capacity to sustain that belief authentically across years of family engagement, beyond initial enrollment discussions
  • Flexibility for variable scheduling: early mornings (7–9am), late afternoons (2–4pm), evening programming 2–3x/month, and occasional weekend commitments

Nice‑to‑have Requirements

  • Established connections within the local affluent network that provide an immediate, organic entry point on campus
  • Private or independent school background with proven success in family retention and community cultivation—beyond enrollment metrics alone
  • Track record managing high‑stakes family dynamics where your judgment and discretion were the foundation of sustained trust
  • Natural ability to design experiences—gatherings, traditions, settings—that create a sense of belonging people want to preserve
  • Startup or early‑stage organizational experience where you established foundations from scratch and maintained composure amid rapid change

Compensation and Employment

This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic.

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