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Head of Marketing and Growth

AFC Transport, Tampa, FL, United States


As Head of Marketing , you will own the strategy and execution that turns AFC into a recognized logistics leader, fueling real pipeline, bigger wins, and measurable revenue growth across trucking, brokerage, and leasing . This is not a “likes and clicks” role. It’s a builder seat for a commercially minded marketer who loves partnering with sales, creating a repeatable demand engine in HubSpot, and launching content that earns attention in the market. If you want a role where your work directly shows up in the pipeline report and on the scoreboard, this is it.

Mission

Lead Marketing and build AFC’s go-to-market engine to drive pipeline, strengthen brand, and increase revenue across trucking, brokerage, and leasing.

What You’ll Own

  • Equip sales with tools, messaging, and materials to close more deals
  • Build core enablement assets (pitch decks, one-pagers, case studies, email sequences)
  • Generate qualified leads and sales-ready opportunities (not vanity metrics)
  • Build campaigns that convert; measure, learn, and improve continuously

Social and Content

  • Build authority for AFC on LinkedIn and key industry channels
  • Create content that supports sales conversations and positions AFC as a trusted logistics partner

RevOps Alignment (HubSpot)

  • Align marketing with sales using CRM workflows in HubSpot
  • Own lead lifecycle definitions, attribution, funnel reporting, and handoff SLAs

Brand

  • Establish AFC as a leader in logistics through consistent positioning, messaging, and market presence

What Success Looks Like

  • Higher win rates and larger deal sizes
  • Strong brand presence in the market
  • Better alignment between marketing and sales (process, reporting, execution)

Ideal Candidate

  • 5 to 10 years in B2B marketing (logistics, SaaS, and/or services)
  • Strong commercial mindset (revenue-first, not clicks-first)
  • Experience partnering closely with sales teams
  • Builder who can create systems from scratch (process, content engine, reporting, GTM rhythm)

Base Salary depending on Experience $90,000-$110,000

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