Executive Director of Marketing

Primary Duties and Responsibilities

• Develop and execute comprehensive casino marketing strategies that strengthen brand presence while driving gaming revenue, profitability, and database growth through acquisitions, retention and reinvestment strategies.
• Provide functional leadership as well as strategic support for marketing team, executive leadership, internal guests and vendors, including agencies.
• Lead, mentor, and provide strategic support and direction to multi-disciplinary marketing organization, including but not limited to advertising, digital marketing, public relations, special events, player development, rewards club, database marketing and property programming.
• Create and oversee budgeting, forecasting, ROI analysis, and financial performance monitoring to optimize marketing investment and promotional effectiveness.
• Develop and optimize promotional calendars, offers, and incentive programs tied to property objectives.
• Build and maintain relationships with agencies, vendors, and strategic partners.
• Maintain a strong working partnership with Brand Marketing to ensure casino initiatives align with overall property positioning that reflects the brand’s tone, standards, and long‑term vision.
• Ensure effective use of marketing technology platforms and systems to drive data‑informed decision‑making.
• Oversee performance marketing across paid and organic channels, including social media, paid media, and CRM marketing.
• Maintain development of technology to provide world‑class guest experience.
• Frequent communication with the operations team including F&B, retail, nightlife, HR, IT, other marketing areas and vendors.
• Ensure compliance with all gaming regulations and internal policies.
• Represent the property at any public event as directed by management.
• Devise or modify procedures to solve process problems that will result in more efficient productivity and higher caliber product.
• Assess business objectives from operations teams and propose marketing solutions to help achieve them.
• Any other duties as assigned within the scope of this position.

Knowledge/Skills/Abilities

• Function in depth knowledge and understanding of marketing and player development strategies.
• Strong understanding of digital marketing, CRM systems, and performance marketing.
• Data‑driven decision‑making with strong analytical capabilities.
• Exceptional leadership, communication, and stakeholder management skills, including a proven ability to multi‑task with a strong attention to detail in a fast‑paced environment.
• Proven expertise in the budgeting process, P&L and financial management of budgets.
• Excellent communication skills both written and oral, with the ability to effectively present information to leadership, staff, and external partners.
• Must possess interpersonal skills to deal effectively with business contacts and team members at all levels of the company.
• Team orientation, basic influence and conflict management skills, and effective consulting and strategic skills.
• Strong organization, analytical, and problem‑solving skills with the ability to exhibit professionalism while performing under pressure.
• Ability to manage multiple projects in a fast‑paced environment while meeting constant deadlines and maintaining strong attention to details.
• Possess a strong attention to detail and engaging presentation skills. Has the ability to effectively present information and respond to questions from groups of managers, staff, clients, and the public.
• Excellent time management, problem solving and organizational skills are a must.
• Must be proficient in Microsoft Office Products: Excel, Word, Power Point, Publisher, and Outlook.
• Ability of complex reading, writing, math, and task completion skills is required.
• Must have the following skills: clerical, compiling, coordination, analyzing, supervising, instructing, precision working, following instructions, influencing others, memorization, problem solving, independent judgment, and decision making.
• Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.
• Must be a minimum of 21 years of age.

Education and/or Experience

• Minimum 10 years’ Marketing leadership progressive experience or any combination of education, training, or experience that provides the required knowledge, skills, and abilities.
• Proven success managing VIP programs and high‑value player portfolios.
• Experience leading database marketing and CRM‑driven campaigns.
• Background in integrated resort environments preferred.
• Bachelor’s degree in Marketing, Hospitality, Business, or related field preferred (or equivalent experience).

Certificates and Licenses

• Must be able to maintain appropriate Gaming License & Alcohol Awareness card.

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