Head of Growth Marketing and Lifecycle (NYC or Berlin)

Leapsome is an AI‑powered people platform that automates, connects, and simplifies every HR process across the employee lifecycle, from onboarding to performance management, engagement, and development.

Leapsome’s purpose is to make work fulfilling for everyone and its vision is to reshape the future of work by becoming the leading People platform for HR excellence and high‑performing teams.

Opportunity

Leapsome is looking for a Head of Growth & Lifecycle to architect and lead the engine behind our next stage of global expansion. Reporting to the VP of Marketing, you will own the strategy and execution of our high‑stakes demand engine, ensuring 95% of revenue continues to be marketing‑led while driving Sales Accepted Opportunities (SAOs), a qualified pipeline, and customer expansion revenue.

Responsibilities

• Architect the AI‑augmented Growth Engine: Build automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI.
• Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of SAOs and qualified pipeline.
• Design Market‑Focused GTM: Lead go‑to‑market strategies for SMB and Mid‑Market segments, driving brand awareness and measurable revenue success.
• Master the Full Buyer Journey: Bridge the gap between acquisition and expansion by building lifecycle programs that unlock upsell opportunities and drive long‑term adoption.
• Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
• Lead and Empower a High‑Performance Team: Mentor and grow a high‑performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.

Qualifications

• Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high‑growth B2B SaaS.
• Proven track record owning pipeline or revenue outcomes, not just lead generation.
• Experience scaling full‑funnel growth programs across paid, organic, website/CRO, and lifecycle marketing.
• Hands‑on AI fluency and experience embedding AI tools and agents into marketing workflows.
• Deep understanding of modern growth metrics, attribution models, and experimentation frameworks.
• Experience managing multi‑million marketing budgets.
• Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders.
• Leadership experience building and scaling high‑performing growth teams.
• A builder mentality with high agency and strong execution instincts.
• Curiosity about buyer behavior and a strong instinct for what improves conversion.

Benefits

• Impact: Join a fast‑growing scale‑up making work fulfilling for more than two million people by 2025.
• Team: Diverse and international team of talented, smart, and kind people.
• Feedback and recognition culture that celebrates successes.
• Hybrid model: Work from home or in our office two days per week with a comfortable home‑office budget.
• Flexible hours and the option to work elsewhere for up to two months per year.
• Vacation: 30 days per year plus public holidays.
• Parental leave: Up to 6 weeks of 100% paid leave and an additional 6 weeks for the birthing parent.
• Competitive package: Salary, benefits, and a pre‑IPO equity package.
• Financial wellness: Employer‑sponsored 401(k) and access to a financial wellness tool.
• Health care: Robust medical, dental, vision, life and disability insurance, One Medical membership, telehealth, and a healthcare advocacy team.
• Mental health: 1:1 therapy sessions and workshops on mindfulness and digital wellness.
• Wellness: Company‑sponsored wellness benefits.
• Learning and development: $2,000 annual budget and dedicated time for learning.

Expected Compensation

$180,000 – $200,000 base + bonus + VSOP

Values

• Impact is everything — aim high, focus on outcomes that matter.
• Speed is our advantage — move fast with intent, simplify, automate, learn.
• Owners without egos — trust owners, expect excellence, take responsibility.
• Candid is kind — speak up respectfully, stay curious, care about growth.

EEO Statement

We encourage applicants from all backgrounds, including women and people of color, to apply. Experience that aligns with many but not all qualifications is welcome; we look for candidates who can bring their unique strengths to this role.

#J-18808-Ljbffr