Chief Communications and Marketing Officer
Inside Higher Ed, Town of Geneseo, NY, United States
Strategic Leadership and Vision
- Develop and implement a forward-looking, data informed strategic communications and marketing plan for Geneseo this is aligned with college priorities and honors college identify and that demonstrates and elevates our equity-centered vision.
- Serve as a strategic advisor to the President, cabinet, and other senior leaders on communications, brand management, enrollment marketing, media strategy, social media, and crisis response.
- Serves as the primary campus liaison to SUNY System Administration's Office of Communications, ensuring alignment with system-wide initiatives and coordinated response to statewide issues.
Public Information Officer (PIO)
- Serve as the chief spokesperson for the College.
- Write and create all crisis and emergency communications, ensuring efficient, timely, transparent, and coordinated messaging.
- Advise institutional leaders on crisis strategy, reputational risk, and media relations.
- Establish an issues-monitoring function to proactively identify emerging risks, reputational threats, and opportunities for strategic messaging.
Brand Elevation and Content Strategy
- Drive a unified, compelling brand identity that reflects the college's mission, values, and distinctive attributes.
- Champion a content-first strategy that prioritizes meaningful storytelling, and effective enrollment marketing and positioning.
- Ensure cohesive messaging across digital, print, media, and in-person channels.
External Relations and Reputation Management
- Enhance and expand relationships with external partners, including media, community stakeholders, alumni, donors, and government agencies in conjunction with the offices of the president and college advancement.
- Develop communications that showcase the college's value, impact, and leadership locally, regionally, and nationally.
Internal Communications and Community Engagement
- Foster strong campus relationships that increase trust in and understanding of the Communications and Marketing office.
- Provide transparent, timely internal communication strategies that support institutional culture and priorities.
- Ensure communications reflect and reinforce the institution's commitment to diversity, inclusion, and belonging.
Web Strategy and Digital Experience
- Set the strategic direction and provide executive oversight for the College's digital presence, including governance and priorities of the website, ensuring alignment with institutional goals.
- Address critical capacity gaps by supporting the creation and integration of dedicated frontend web development/design expertise within Communications and Marketing.
- Ensure continuous improvement of the college's website as its most important marketing platform through strategic oversight and prioritization.
Team Leadership and Culture
- Provide executive oversight of operating budgets, staffing plans, external vendors, contracts, and resource allocation for Communications & Marketing.
- Support autonomy, while holding accountability, delivering strategic institutional positioning, and providing strategic guidance.
- Create an organizational structure that capitalizes on the team's skills and expertise and ensures work aligns with strategic priorities.
- Support professional growth, collaboration, creativity, and morale.
- Lead with empathy, respect, and trust.