Brand Director

Dragonfly Studio, Memphis, TN, United States

As Brand Director, you will lead brand, marketing, and growth strategy across Dragonfly and its portfolio companies. You will set strategy, oversee execution, manage external partners, and step in tactically when speed or complexity requires it. This role is responsible for building, managing, and scaling the team—whether in-house, outsourced, or hybrid—to deliver high-quality brand and marketing work. You will serve on the Dragonfly leadership team and act as a strategic advisor to portfolio leadership. This position is based in Memphis, TN. Candidates must be located in or willing to relocate to the Memphis area. Remote work is not available for this role.

Help build solutions to some of the most complex challenges facing our communities today. Dragonfly designs, launches, and supports social enterprises that address systemic challenges at the intersection of affordable housing, mental health, and homelessness. We work alongside nonprofits, policymakers, and private-sector partners to turn promising ideas into practical solutions that improve lives. Our team is multidisciplinary—bringing together strategists, operators, and creatives who move ideas from concept to implementation. Rather than simply advising organizations, we build, test, and operate real-world initiatives, providing the strategy, operational support, and shared infrastructure needed for these ventures to grow and succeed.

Working at Dragonfly means helping turn bold ideas into real programs that improve lives. Team members collaborate across multiple initiatives within our portfolio of social enterprises, supporting everything from program design and partnerships to operational systems and implementation. We’re looking for people who are comfortable working in a fast-moving, entrepreneurial environment and motivated by the opportunity to build solutions that create lasting social impact.

Define and evolve brand positioning, messaging, and marketing strategy for Dragonfly and portfolio companies
Translate organizational and portfolio goals into clear creative and growth strategies
Balance brand consistency with appropriate differentiation across the portfolio
Ensure brand rollout across digital and physical assets

Build, manage, and scale the brand and marketing function, including in-house staff, contractors, and agencies
Design workflows, roles, and decision rights to ensure clarity, accountability, and speed
Develop repeatable systems and playbooks that allow the function to scale across the portfolio

Oversee agency selection, contracts, scopes of work, timelines, and performance
Ensure high-quality, on-time delivery from concept through launch
Act as the primary point of accountability between Dragonfly, portfolio teams, and external partners
Step in directly during critical moments or tight timelines to unblock progress
Lead portfolio leadership teams on brand, go-to-market strategy, and creative presence
Support fundraising, partnerships, and major launches with clear narrative and materials
Help portfolio companies prioritize marketing investments and initiatives

Build and manage brand and marketing budgets in collaboration with the Dragonfly leadership team
Allocate resources across portfolio needs with an emphasis on impact, efficiency, and learning

Serve as a member of the Dragonfly leadership team
Contribute to organization-wide strategy, planning, and decision-making
Competitive salary and bonus potential commensurate with experience. This role is eligible for all benefits available to full-time Dragonfly employees, as outlined in the Dragonfly Employee Handbook, including health insurance, 401(k) with employer match, 3 weeks paid time off, holidays, a 2-week company-wide winter break, and other standard benefits.

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