Senior Brand Manager - Hefty & Private Label

Overview

Join Reynolds Consumer Products and drive your career across a world of opportunities. We are passionate about achieving results and have fun winning as a team. We provide growth opportunities with competitive hourly pay and benefits in a dynamic, fast-paced, and collaborative workplace. This opportunity is for a Senior Brand Manager - Hefty & Private Label at our Corporate Headquarters in Lake Forest, IL .

Responsibilities

• Lead Hefty brand and private label strategy, optimizing portfolio performance to deliver profitable growth.
• Develop and lead integrated brand business plans, including innovation pipelines, launch strategies, competitive positioning, media plans, and distribution priorities.
• Lead P&L management, including pricing, price pack architecture, investment trade offs, and financial performance analysis to guide decision making.
• Translate consumer, shopper, and market insights into clear business strategies, identifying short and long term growth opportunities.
• Lead cross functional teams across Sales, Finance, R&D, Supply Chain, and Operations to align strategy with executional excellence.
• Partner with Customer Marketing and Category Management to ensure strategies are converted into customer ready stories, selling tools, and in market execution.
• Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio.
• Communicate brand and business performance, providing clear, concise updates on results, key initiatives, and strategic priorities to senior leadership.

Qualifications

• BA/BS degree in Marketing, Business, or related field.
• 8+ years of Brand Marketing or General Management experience in CPG.
• Strong organizational skills with high attention to detail.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
• Excellent business acumen with experience managing budgets/P&L.
• Proficiency with retailer scan data analysis programs such as Nielsen or Circana.
• Proficient in MS Office.
• Ability for some travel (10-15%).

What We Have To Offer

• Wisely Pay Card – so you can get your money fast
• Comprehensive Benefits Plan (Medical, Dental, and Vision)
• Wellness Program
• 401K
• PTO
• Tuition Assistance
• Employee Referral Program
• Life Insurance
• Employee Resource Program
• Paid Parental Leave
• Adoption Assistance
• Infertility Coverage
• Enhanced Musculoskeletal Wellness Program

Additional Details

• Want to know more? Check out our website or connect with us on LinkedIn.
• Local candidates only; no relocation assistance available.

EEO Statement: RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Salary: USD $127,700.00 - USD $185,150.00 /A. Bonus Eligibility: Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

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