Senior Product Marketing Manager

Senior Product Marketing Manager

We are seeking a strategic and driven Senior Product Marketing Manager to lead go-to-market strategies and drive growth for our application security portfolio. In this role, you will be at the intersection of product management, sales, and customer success, responsible for shaping product positioning, crafting compelling messaging, and enabling our sales and partner teams to thrive.

What you will be responsible for:

• Develop compelling, differentiated messaging for Veracode’s AI opportunities, products, and our market‑leading SAST solution.
• Ensure alignment with Veracode's broader brand and value proposition.
• Conduct competitive analyses to identify market trends, customer pain points, and competitive differentiation.
• Provide actionable insights to the product management team to influence roadmap decisions.
• Deliver enablement for sales on competitive positioning.
• Own and execute the go-to-market strategy for SAST and Fix, including product launches and cross‑functional alignment with marketing, product, and sales teams.
• Develop and maintain buyer personas, use cases, and customer journey maps.
• Create high‑impact sales tools, including battle cards, presentations, demo scripts, and case studies, to ensure sales teams can effectively position and sell the solutions.
• Deliver training to internal teams and partners to maximize their product knowledge and confidence.
• Partner with the demand generation team to develop campaigns that drive pipeline growth, including webinars, white papers, blogs, and email programs.
• Collaborate on content development to ensure alignment with product marketing strategies.
• Partner with customer success and account teams to identify and amplify customer success stories.
• Represent the voice of the customer, ensuring their feedback influences product development and messaging.
• Establish Veracode as a leader in application security through thought leadership content such as blogs, white papers, and speaking opportunities.

Required Skills:

• 5–7+ years in product marketing, preferably in cybersecurity, SaaS, or developer‑focused solutions.
• Familiarity with application security, cloud security, application security posture management, and secure software development life cycle is highly desirable.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, value‑driven messaging.
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
• Proven ability to work cross‑functionally and influence without authority.
• Bachelor’s degree in marketing, business, or a related field. A technical background or MBA is a plus.

What we offer you:

• Outstanding medical, dental, and vision coverage.
• Wellness benefits.
• Take What You Need time‑off policy.
• Extensive development and training offerings.
• Generous 401k match.
• Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. View our compensation ranges by grade. Specific compensation may be influenced by factors such as experience, education, and work location.

Job Grade: Principal

Equal Employment Opportunity Statement

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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